#613989 is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #613989 works with other colors. Named schemes with #613989 in its natural role, and a note on why the supporting colors balance it.
Eminence sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Eminence opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Eminence plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Eminence anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Eminence is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Eminence carrying the quiet middle.
How #613989 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #613989 at work across the surfaces designers actually ship.
:root {
--color-base: #613989;
--color-base-rgb: 97 57 137;
--color-base-oklch: oklch(43.2% 0.131 304.6);
--color-50: #F7F4FB;
--color-100: #EBE2F3;
--color-200: #D6C6E7;
--color-300: #B89DD2;
--color-400: #9977BB;
--color-500: #7A569E;
--color-600: #61477A;
--color-700: #473758;
--color-800: #30273A;
--color-900: #1F1924;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
eminence: {
50: '#F7F4FB',
100: '#EBE2F3',
200: '#D6C6E7',
300: '#B89DD2',
400: '#9977BB',
500: '#7A569E',
600: '#61477A',
700: '#473758',
800: '#30273A',
900: '#1F1924',
},
}
$base: #613989; $base-ink: #FFFFFF; $base-50: #F7F4FB; $base-100: #EBE2F3; $base-200: #D6C6E7; $base-300: #B89DD2; $base-400: #9977BB; $base-500: #7A569E; $base-600: #61477A; $base-700: #473758; $base-800: #30273A; $base-900: #1F1924; $base-hover: #4E2E6D; $base-subtle: #D0C1DE;
{
"color": {
"base": {
"value": "#613989",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F4FB",
"type": "color"
},
"100": {
"value": "#EBE2F3",
"type": "color"
},
"200": {
"value": "#D6C6E7",
"type": "color"
},
"300": {
"value": "#B89DD2",
"type": "color"
},
"400": {
"value": "#9977BB",
"type": "color"
},
"500": {
"value": "#7A569E",
"type": "color"
},
"600": {
"value": "#61477A",
"type": "color"
},
"700": {
"value": "#473758",
"type": "color"
},
"800": {
"value": "#30273A",
"type": "color"
},
"900": {
"value": "#1F1924",
"type": "color"
}
}
}
}