Nearest named color: Ultra Violet
#613E70
#613E70
Nearest named
Ultra Violet
Family
Purple
Lightness
42.5%
Chroma
0.090
Hue angle
315.2°
Temperature
Neutral-leaning
Contrast on white
8.64:1 · AAA
Contrast on black
2.15:1 · Fail
Web-safe
#663366
CSS oklch()
43% 0.09 315

#613E70 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #613E70

Not just a swatch — here's how #613E70 works with other colors. Named schemes with #613E70 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Ultra Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Ultra Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Ultra Violet anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Japanese Sand Base · 5 colors

Ultra Violet sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Ultra Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Ultra Violet carrying the quiet middle.

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Color Lab

How #613E70 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 48/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 38/100
Low
Middle-weight — neither delicate nor heavy.
Depth 57/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 1/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 63/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 63/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 24/100
Low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 75/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 30/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 90/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #613E70

For UI
For branding
For interior
For fashion
People also use #613E70 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 8.6:1. Use
Subtle surface Use #E0D6E4 for cards and hover fills. Tint 80
Avoid beside #703E6E — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #613E70 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #613E70;
  --color-base-rgb: 97 62 112;
  --color-base-oklch: oklch(42.5% 0.090 315.2);
  --color-50: #F8F5FA;
  --color-100: #EDE4F1;
  --color-200: #DBCAE2;
  --color-300: #BFA5CA;
  --color-400: #A381B1;
  --color-500: #856194;
  --color-600: #684F73;
  --color-700: #4C3C53;
  --color-800: #332937;
  --color-900: #201B23;
  --color-on-base: #FFFFFF;
}