Nearest named color: Indigo
#620398
#620398
Nearest named
Indigo
Family
Purple
Lightness
39.4%
Chroma
0.201
Hue angle
306.2°
Temperature
Neutral-leaning
Contrast on white
10.58:1 · AAA
Contrast on black
1.76:1 · Fail
Web-safe
#660099
CSS oklch()
39% 0.20 306

#620398 is a deep, cool magenta. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #620398

Not just a swatch — here's how #620398 works with other colors. Named schemes with #620398 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Indigo is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Indigo.

Minimal Editorial Surface · 5 colors

Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.

Coastal Morning Lead · 5 colors

Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Indigo glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #620398 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 38/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 26/100
Low
Firm and assertive — carries weight and contrast.
Depth 65/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 23/100
Low
Clean and current — no dusty, aged cast.
Luxury 60/100
Moderate
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 78/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 63/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 14/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 76/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #620398

For UI
For branding
For interior
For fashion
People also use #620398 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 10.6:1. Use
Subtle surface Use #E2C3F4 for cards and hover fills. Tint 80
Avoid beside #910396 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #620398 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #620398;
  --color-base-rgb: 98 3 152;
  --color-base-oklch: oklch(39.4% 0.201 306.2);
  --color-50: #F9F0FE;
  --color-100: #F0D8FD;
  --color-200: #E0B1FC;
  --color-300: #C87AF6;
  --color-400: #AE4AE8;
  --color-500: #9126CF;
  --color-600: #71259D;
  --color-700: #52216E;
  --color-800: #371948;
  --color-900: #22122C;
  --color-on-base: #FFFFFF;
}