Nearest named color: Indigo
#640688
#640688
Nearest named
Indigo
Family
Purple
Lightness
38.4%
Chroma
0.187
Hue angle
312.5°
Temperature
Neutral-leaning
Contrast on white
10.92:1 · AAA
Contrast on black
1.70:1 · Fail
Web-safe
#660099
CSS oklch()
38% 0.19 313

#640688 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #640688

Not just a swatch — here's how #640688 works with other colors. Named schemes with #640688 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Indigo is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Indigo.

Minimal Editorial Surface · 5 colors

Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.

Coastal Morning Lead · 5 colors

Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Indigo glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

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Color Lab

How #640688 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 44/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 26/100
Low
Firm and assertive — carries weight and contrast.
Depth 65/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 27/100
Low
A faint retro warmth without tipping into sepia.
Luxury 62/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 72/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 63/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 15/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 78/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #640688

For UI
For branding
For interior
For fashion
People also use #640688 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 10.9:1. Use
Subtle surface Use #E5C2F3 for cards and hover fills. Tint 80
Avoid beside #890683 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #640688 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #640688;
  --color-base-rgb: 100 6 136;
  --color-base-oklch: oklch(38.4% 0.187 312.5);
  --color-50: #FAF0FE;
  --color-100: #F3D8FD;
  --color-200: #E6B1FC;
  --color-300: #D17CF3;
  --color-400: #BA4DE5;
  --color-500: #9D29CB;
  --color-600: #7A289A;
  --color-700: #57226D;
  --color-800: #3A1A47;
  --color-900: #24122B;
  --color-on-base: #FFFFFF;
}