What color is #640774?

#640774 is a dark, vivid purple. In RGB it is rgb(100, 7, 116), and in HSL hsl(291, 89%, 24%).

Is #640774 accessible as text?

On white, #640774 has a contrast ratio of 11.51:1 (passes WCAG AA for body text); on black it is 1.82:1 (fails). For text placed on #640774, use white for the best readability.

What is the closest Tailwind color to #640774?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #640774?

#640774 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #177407. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #640774 below.

Is #640774 good for buttons?

#640774 works well for buttons and highlights, but use white text on #640774 — black text only reaches 1.82:1, below the 4.5:1 needed for normal-size labels.

Is #640774 the same as CSS purple?

No — #640774 is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#640774 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #640774

Not just a swatch — here's how #640774 works with other colors. Named schemes with #640774 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #640774 Anchor #141210 Accent #D89953 Secondary #2D262F Surface #F3EDE3

Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #640774 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #410034

Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Purple.

Berry & Cream Lead · 5 colors

Lead #640774 Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2E

Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #640774 Secondary #7E472F Surface #ECD8C1 Accent #345249 Anchor #592235

Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #640774 Secondary #755B7B Support #9C9087 Ink #18140F

Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #640774 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 51/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 27/100

Low

Firm and assertive — carries weight and contrast.

Depth 66/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 33/100

Low

A faint retro warmth without tipping into sepia.

Luxury 64/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 66/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 61/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 16/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 81/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #640774

For UI

For branding

For interior

For fashion

People also use #640774 with

Zaffre Tyrian Purple Dark Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.5:1. Use

Subtle surface Use #EABFF1 for cards and hover fills. Tint 80

Avoid beside #740760 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #640774 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #640774;
  --color-base-rgb: 100 7 116;
  --color-base-oklch: oklch(36.8% 0.170 320.6);
  --color-50: #FCF0FE;
  --color-100: #F8D8FD;
  --color-200: #F0B2FA;
  --color-300: #E07EF1;
  --color-400: #CD4FE3;
  --color-500: #B12CC9;
  --color-600: #882A98;
  --color-700: #61236B;
  --color-800: #3F1B46;
  --color-900: #27132B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  purple: {
    50: '#FCF0FE',
    100: '#F8D8FD',
    200: '#F0B2FA',
    300: '#E07EF1',
    400: '#CD4FE3',
    500: '#B12CC9',
    600: '#882A98',
    700: '#61236B',
    800: '#3F1B46',
    900: '#27132B',
  },
}

$base: #640774;
$base-ink: #FFFFFF;
$base-50: #FCF0FE;
$base-100: #F8D8FD;
$base-200: #F0B2FA;
$base-300: #E07EF1;
$base-400: #CD4FE3;
$base-500: #B12CC9;
$base-600: #882A98;
$base-700: #61236B;
$base-800: #3F1B46;
$base-900: #27132B;
$base-hover: #4F055D;
$base-subtle: #E09EEC;

{
    "color": {
        "base": {
            "value": "#640774",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF0FE",
                "type": "color"
            },
            "100": {
                "value": "#F8D8FD",
                "type": "color"
            },
            "200": {
                "value": "#F0B2FA",
                "type": "color"
            },
            "300": {
                "value": "#E07EF1",
                "type": "color"
            },
            "400": {
                "value": "#CD4FE3",
                "type": "color"
            },
            "500": {
                "value": "#B12CC9",
                "type": "color"
            },
            "600": {
                "value": "#882A98",
                "type": "color"
            },
            "700": {
                "value": "#61236B",
                "type": "color"
            },
            "800": {
                "value": "#3F1B46",
                "type": "color"
            },
            "900": {
                "value": "#27132B",
                "type": "color"
            }
        }
    }
}

Palettes built on #640774

Color Lab

Pairs with #640774

UI roles & guardrails

In real applications

Scales

Every model

Export