Nearest named color: Royal Purple
#644BB4
#644BB4
Nearest named
Royal Purple
Family
Blue
Lightness
49.5%
Chroma
0.159
Hue angle
290.3°
Temperature
Cool
Contrast on white
6.55:1 · AA
Contrast on black
2.84:1 · Fail
Web-safe
#6633CC
CSS oklch()
49% 0.16 290

#644BB4 is a mid-toned, cool purple. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #644BB4

Not just a swatch — here's how #644BB4 works with other colors. Named schemes with #644BB4 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Royal Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Coastal Morning Lead · 5 colors

Royal Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Royal Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Royal Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Royal Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Royal Purple carrying the quiet middle.

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Color Lab

How #644BB4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 27/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 36/100
Low
Middle-weight — neither delicate nor heavy.
Depth 53/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 40/100
Low
A faint retro warmth without tipping into sepia.
Luxury 54/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 43/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 96/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 8/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 78/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #644BB4

For UI
For branding
For interior
For fashion
People also use #644BB4 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 6.5:1. Use
Subtle surface Use #E1DEED for cards and hover fills. Tint 80
Avoid beside #864BB4 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #644BB4 at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #644BB4;
  --color-base-rgb: 100 75 180;
  --color-base-oklch: oklch(49.5% 0.159 290.3);
  --color-50: #F6F4FB;
  --color-100: #E6E2F3;
  --color-200: #CDC6E7;
  --color-300: #A99DD2;
  --color-400: #8777BB;
  --color-500: #67569E;
  --color-600: #53477A;
  --color-700: #3F3758;
  --color-800: #2B273A;
  --color-900: #1C1924;
  --color-on-base: #FFFFFF;
}