#651EA4 is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #651EA4 works with other colors. Named schemes with #651EA4 in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #651EA4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #651EA4 at work across the surfaces designers actually ship.
:root {
--color-base: #651EA4;
--color-base-rgb: 101 30 164;
--color-base-oklch: oklch(42.5% 0.196 302.3);
--color-50: #F8F2FD;
--color-100: #ECDCF9;
--color-200: #D8BAF2;
--color-300: #BB8BE4;
--color-400: #9D60D2;
--color-500: #7E3EB7;
--color-600: #64368C;
--color-700: #492C63;
--color-800: #322041;
--color-900: #1F1528;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#F8F2FD',
100: '#ECDCF9',
200: '#D8BAF2',
300: '#BB8BE4',
400: '#9D60D2',
500: '#7E3EB7',
600: '#64368C',
700: '#492C63',
800: '#322041',
900: '#1F1528',
},
}
$base: #651EA4; $base-ink: #FFFFFF; $base-50: #F8F2FD; $base-100: #ECDCF9; $base-200: #D8BAF2; $base-300: #BB8BE4; $base-400: #9D60D2; $base-500: #7E3EB7; $base-600: #64368C; $base-700: #492C63; $base-800: #322041; $base-900: #1F1528; $base-hover: #511883; $base-subtle: #D1B7E8;
{
"color": {
"base": {
"value": "#651EA4",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F2FD",
"type": "color"
},
"100": {
"value": "#ECDCF9",
"type": "color"
},
"200": {
"value": "#D8BAF2",
"type": "color"
},
"300": {
"value": "#BB8BE4",
"type": "color"
},
"400": {
"value": "#9D60D2",
"type": "color"
},
"500": {
"value": "#7E3EB7",
"type": "color"
},
"600": {
"value": "#64368C",
"type": "color"
},
"700": {
"value": "#492C63",
"type": "color"
},
"800": {
"value": "#322041",
"type": "color"
},
"900": {
"value": "#1F1528",
"type": "color"
}
}
}
}