What color is #660273?

#660273 is a dark, vivid purple. In RGB it is rgb(102, 2, 115), and in HSL hsl(293, 97%, 23%).

Is #660273 accessible as text?

On white, #660273 has a contrast ratio of 11.53:1 (passes WCAG AA for body text); on black it is 1.82:1 (fails). For text placed on #660273, use white for the best readability.

What is the closest Tailwind color to #660273?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #660273?

#660273 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0F7402. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #660273 below.

Is #660273 good for buttons?

#660273 works well for buttons and highlights, but use white text on #660273 — black text only reaches 1.82:1, below the 4.5:1 needed for normal-size labels.

Is #660273 the same as CSS purple?

No — #660273 is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#660273 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #660273

Not just a swatch — here's how #660273 works with other colors. Named schemes with #660273 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #660273 Anchor #141210 Accent #D89A53 Secondary #2E262F Surface #F3EDE3

Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #660273 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #420032

Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Purple.

Berry & Cream Lead · 5 colors

Lead #660273 Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2E

Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #660273 Secondary #7E472F Surface #ECD8C1 Accent #345249 Anchor #592234

Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #660273 Secondary #765A7A Support #9C9087 Ink #18140F

Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #660273 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 52/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 26/100

Low

Firm and assertive — carries weight and contrast.

Depth 66/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 32/100

Low

A faint retro warmth without tipping into sepia.

Luxury 64/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 67/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 61/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 16/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 81/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #660273

For UI

For branding

For interior

For fashion

People also use #660273 with

Zaffre Tyrian Purple Dark Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.5:1. Use

Subtle surface Use #EDBCF3 for cards and hover fills. Tint 80

Avoid beside #74025B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #660273 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #660273;
  --color-base-rgb: 102 2 115;
  --color-base-oklch: oklch(36.9% 0.173 322.2);
  --color-50: #FDF0FE;
  --color-100: #F9D8FD;
  --color-200: #F3B1FC;
  --color-300: #E879F6;
  --color-400: #D749E9;
  --color-500: #BC25D0;
  --color-600: #8F259D;
  --color-700: #65206F;
  --color-800: #421948;
  --color-900: #29112C;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  purple: {
    50: '#FDF0FE',
    100: '#F9D8FD',
    200: '#F3B1FC',
    300: '#E879F6',
    400: '#D749E9',
    500: '#BC25D0',
    600: '#8F259D',
    700: '#65206F',
    800: '#421948',
    900: '#29112C',
  },
}

$base: #660273;
$base-ink: #FFFFFF;
$base-50: #FDF0FE;
$base-100: #F9D8FD;
$base-200: #F3B1FC;
$base-300: #E879F6;
$base-400: #D749E9;
$base-500: #BC25D0;
$base-600: #8F259D;
$base-700: #65206F;
$base-800: #421948;
$base-900: #29112C;
$base-hover: #52015C;
$base-subtle: #E599F0;

{
    "color": {
        "base": {
            "value": "#660273",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF0FE",
                "type": "color"
            },
            "100": {
                "value": "#F9D8FD",
                "type": "color"
            },
            "200": {
                "value": "#F3B1FC",
                "type": "color"
            },
            "300": {
                "value": "#E879F6",
                "type": "color"
            },
            "400": {
                "value": "#D749E9",
                "type": "color"
            },
            "500": {
                "value": "#BC25D0",
                "type": "color"
            },
            "600": {
                "value": "#8F259D",
                "type": "color"
            },
            "700": {
                "value": "#65206F",
                "type": "color"
            },
            "800": {
                "value": "#421948",
                "type": "color"
            },
            "900": {
                "value": "#29112C",
                "type": "color"
            }
        }
    }
}

Palettes built on #660273

Color Lab

Pairs with #660273

UI roles & guardrails

In real applications

Scales

Every model

Export