Nearest named color: Tyrian Purple
#66072E
#66072E
Nearest named
Tyrian Purple
Family
Pink
Lightness
33.3%
Chroma
0.127
Hue angle
4.5°
Temperature
Warm
Contrast on white
12.85:1 · AAA
Contrast on black
1.45:1 · Fail
Web-safe
#660033
CSS oklch()
33% 0.13 4

#66072E is a deep, warm red. On the Color Lab it reads quietly premium. It reproduces cleanly in print.

Palettes built on #66072E

Not just a swatch — here's how #66072E works with other colors. Named schemes with #66072E in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Tyrian Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Tyrian Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Tyrian Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Tyrian Purple.

Berry & Cream Lead · 5 colors

Tyrian Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Tyrian Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Tyrian Purple carrying the quiet middle.

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Color Lab

How #66072E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 76/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 28/100
Low
Firm and assertive — carries weight and contrast.
Depth 68/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 40/100
Low
Loosely natural — an earthy edge without being rustic.
Vintage feel 50/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 71/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 49/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 51/100
Moderate
Workable accent with care around contrast.
Surface fit 25/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 86/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #66072E

For UI
For branding
For interior
For fashion
People also use #66072E with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 12.8:1. Use
Subtle surface Use #F0BDD3 for cards and hover fills. Tint 80
Avoid beside #64070F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #66072E at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #66072E;
  --color-base-rgb: 102 7 46;
  --color-base-oklch: oklch(33.3% 0.127 4.5);
  --color-50: #FEF0F6;
  --color-100: #FDD8E7;
  --color-200: #FAB3D0;
  --color-300: #F07FAE;
  --color-400: #E1518D;
  --color-500: #C72E6E;
  --color-600: #972B58;
  --color-700: #6B2442;
  --color-800: #451C2D;
  --color-900: #2A131D;
  --color-on-base: #FFFFFF;
}