What color is #660772?

#660772 is a dark, vivid purple. In RGB it is rgb(102, 7, 114), and in HSL hsl(293, 88%, 24%).

Is #660772 accessible as text?

On white, #660772 has a contrast ratio of 11.42:1 (passes WCAG AA for body text); on black it is 1.84:1 (fails). For text placed on #660772, use white for the best readability.

What is the closest Tailwind color to #660772?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #660772?

#660772 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #147307. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #660772 below.

Is #660772 good for buttons?

#660772 works well for buttons and highlights, but use white text on #660772 — black text only reaches 1.84:1, below the 4.5:1 needed for normal-size labels.

Is #660772 the same as CSS purple?

No — #660772 is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#660772 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #660772

Not just a swatch — here's how #660772 works with other colors. Named schemes with #660772 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #660772 Anchor #141210 Accent #D89A53 Secondary #2E262F Surface #F3EDE3

Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #660772 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #420032

Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Purple.

Berry & Cream Lead · 5 colors

Lead #660772 Surface #F5E6D7 Anchor #5D203E Accent #E6C2C6 Secondary #332B2E

Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #660772 Secondary #7E472F Surface #ECD8C1 Accent #345249 Anchor #592234

Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #660772 Secondary #775B7A Support #9C9087 Ink #18140F

Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #660772 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 52/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 27/100

Low

Firm and assertive — carries weight and contrast.

Depth 66/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 33/100

Low

A faint retro warmth without tipping into sepia.

Luxury 64/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 65/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 62/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 16/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 81/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #660772

For UI

For branding

For interior

For fashion

People also use #660772 with

Indigo Tyrian Purple Dark Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.4:1. Use

Subtle surface Use #EBC0F1 for cards and hover fills. Tint 80

Avoid beside #73075C — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #660772 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #660772;
  --color-base-rgb: 102 7 114;
  --color-base-oklch: oklch(37.0% 0.169 322.5);
  --color-50: #FDF0FE;
  --color-100: #F9D8FD;
  --color-200: #F2B2FA;
  --color-300: #E37FF0;
  --color-400: #D150E2;
  --color-500: #B62DC8;
  --color-600: #8B2A98;
  --color-700: #63246B;
  --color-800: #411B46;
  --color-900: #28132B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  purple: {
    50: '#FDF0FE',
    100: '#F9D8FD',
    200: '#F2B2FA',
    300: '#E37FF0',
    400: '#D150E2',
    500: '#B62DC8',
    600: '#8B2A98',
    700: '#63246B',
    800: '#411B46',
    900: '#28132B',
  },
}

$base: #660772;
$base-ink: #FFFFFF;
$base-50: #FDF0FE;
$base-100: #F9D8FD;
$base-200: #F2B2FA;
$base-300: #E37FF0;
$base-400: #D150E2;
$base-500: #B62DC8;
$base-600: #8B2A98;
$base-700: #63246B;
$base-800: #411B46;
$base-900: #28132B;
$base-hover: #52065C;
$base-subtle: #E39EEC;

{
    "color": {
        "base": {
            "value": "#660772",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF0FE",
                "type": "color"
            },
            "100": {
                "value": "#F9D8FD",
                "type": "color"
            },
            "200": {
                "value": "#F2B2FA",
                "type": "color"
            },
            "300": {
                "value": "#E37FF0",
                "type": "color"
            },
            "400": {
                "value": "#D150E2",
                "type": "color"
            },
            "500": {
                "value": "#B62DC8",
                "type": "color"
            },
            "600": {
                "value": "#8B2A98",
                "type": "color"
            },
            "700": {
                "value": "#63246B",
                "type": "color"
            },
            "800": {
                "value": "#411B46",
                "type": "color"
            },
            "900": {
                "value": "#28132B",
                "type": "color"
            }
        }
    }
}

Palettes built on #660772

Color Lab

Pairs with #660772

UI roles & guardrails

In real applications

Scales

Every model

Export