Nearest named color: Tyrian Purple
#660A2D
#660A2D
Nearest named
Tyrian Purple
Family
Pink
Lightness
33.5%
Chroma
0.125
Hue angle
5.7°
Temperature
Warm
Contrast on white
12.76:1 · AAA
Contrast on black
1.46:1 · Fail
Web-safe
#660033
CSS oklch()
33% 0.12 6

#660A2D is a deep, warm red. On the Color Lab it reads quietly premium. It reproduces cleanly in print.

Palettes built on #660A2D

Not just a swatch — here's how #660A2D works with other colors. Named schemes with #660A2D in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Tyrian Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Tyrian Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Tyrian Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Tyrian Purple.

Berry & Cream Lead · 5 colors

Tyrian Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Tyrian Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Tyrian Purple carrying the quiet middle.

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Color Lab

How #660A2D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 76/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 28/100
Low
Firm and assertive — carries weight and contrast.
Depth 67/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 43/100
Moderate
Loosely natural — an earthy edge without being rustic.
Vintage feel 52/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 71/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 48/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 51/100
Moderate
Workable accent with care around contrast.
Surface fit 25/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 87/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #660A2D

For UI
For branding
For interior
For fashion
People also use #660A2D with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 12.8:1. Use
Subtle surface Use #EFC0D2 for cards and hover fills. Tint 80
Avoid beside #660A0F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #660A2D at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #660A2D;
  --color-base-rgb: 102 10 45;
  --color-base-oklch: oklch(33.5% 0.125 5.7);
  --color-50: #FEF0F6;
  --color-100: #FCD9E6;
  --color-200: #F8B5CE;
  --color-300: #ED83AB;
  --color-400: #DD5589;
  --color-500: #C3326A;
  --color-600: #942E55;
  --color-700: #692640;
  --color-800: #441D2C;
  --color-900: #2A141C;
  --color-on-base: #FFFFFF;
}