What color is #660A5D?

#660A5D is a dark, vivid purple. In RGB it is rgb(102, 10, 93), and in HSL hsl(306, 82%, 22%).

Is #660A5D accessible as text?

On white, #660A5D has a contrast ratio of 11.89:1 (passes WCAG AA for body text); on black it is 1.77:1 (fails). For text placed on #660A5D, use white for the best readability.

What is the closest Tailwind color to #660A5D?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #660A5D?

#660A5D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0A6613. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #660A5D below.

Is #660A5D good for buttons?

#660A5D works well for buttons and highlights, but use white text on #660A5D — black text only reaches 1.77:1, below the 4.5:1 needed for normal-size labels.

Is #660A5D the same as CSS purple?

No — #660A5D is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#660A5D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #660A5D

Not just a swatch — here's how #660A5D works with other colors. Named schemes with #660A5D in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #660A5D Anchor #141210 Accent #D69A52 Secondary #2F252D Surface #F3EDE3

Byzantium carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #660A5D Secondary #7D472E Surface #ECD8C1 Accent #464F38 Anchor #592233

Byzantium plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #660A5D Anchor #2A2A2E Secondary #6F6E74 Surface #EEE5DA Accent #3F0025

Byzantium adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Byzantium.

Berry & Cream Lead · 5 colors

Lead #660A5D Surface #F4E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Byzantium sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #660A5D Secondary #75576F Support #9C9087 Ink #18140F

Byzantium is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Byzantium carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #660A5D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 60/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 28/100

Low

Firm and assertive — carries weight and contrast.

Depth 66/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 3/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 40/100

Low

A faint retro warmth without tipping into sepia.

Luxury 67/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 58/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 59/100

Moderate

Workable accent with care around contrast.

Surface fit 17/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 83/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #660A5D

For UI

For branding

For interior

For fashion

People also use #660A5D with

Indigo Tyrian Purple Dark Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.9:1. Use

Subtle surface Use #EFC0EA for cards and hover fills. Tint 80

Avoid beside #660A3E — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #660A5D at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #660A5D;
  --color-base-rgb: 102 10 93;
  --color-base-oklch: oklch(35.7% 0.151 333.0);
  --color-50: #FEF0FD;
  --color-100: #FCD9F9;
  --color-200: #F8B5F1;
  --color-300: #ED83E2;
  --color-400: #DD55CF;
  --color-500: #C332B4;
  --color-600: #942E8A;
  --color-700: #692662;
  --color-800: #441D40;
  --color-900: #2A1427;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  byzantium: {
    50: '#FEF0FD',
    100: '#FCD9F9',
    200: '#F8B5F1',
    300: '#ED83E2',
    400: '#DD55CF',
    500: '#C332B4',
    600: '#942E8A',
    700: '#692662',
    800: '#441D40',
    900: '#2A1427',
  },
}

$base: #660A5D;
$base-ink: #FFFFFF;
$base-50: #FEF0FD;
$base-100: #FCD9F9;
$base-200: #F8B5F1;
$base-300: #ED83E2;
$base-400: #DD55CF;
$base-500: #C332B4;
$base-600: #942E8A;
$base-700: #692662;
$base-800: #441D40;
$base-900: #2A1427;
$base-hover: #52084A;
$base-subtle: #E99EE1;

{
    "color": {
        "base": {
            "value": "#660A5D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FD",
                "type": "color"
            },
            "100": {
                "value": "#FCD9F9",
                "type": "color"
            },
            "200": {
                "value": "#F8B5F1",
                "type": "color"
            },
            "300": {
                "value": "#ED83E2",
                "type": "color"
            },
            "400": {
                "value": "#DD55CF",
                "type": "color"
            },
            "500": {
                "value": "#C332B4",
                "type": "color"
            },
            "600": {
                "value": "#942E8A",
                "type": "color"
            },
            "700": {
                "value": "#692662",
                "type": "color"
            },
            "800": {
                "value": "#441D40",
                "type": "color"
            },
            "900": {
                "value": "#2A1427",
                "type": "color"
            }
        }
    }
}