Nearest named color: Purple
#660A87
#660A87
Nearest named
Purple
Family
Purple
Lightness
38.8%
Chroma
0.184
Hue angle
313.8°
Temperature
Neutral-leaning
Contrast on white
10.72:1 · AAA
Contrast on black
1.73:1 · Fail
Web-safe
#660099
CSS oklch()
39% 0.18 314

#660A87 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #660A87

Not just a swatch — here's how #660A87 works with other colors. Named schemes with #660A87 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.

Tech Product Signal · 5 colors

Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Purple.

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Color Lab

How #660A87 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 45/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 27/100
Low
Firm and assertive — carries weight and contrast.
Depth 65/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 28/100
Low
A faint retro warmth without tipping into sepia.
Luxury 61/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 50/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 65/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 15/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 79/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #660A87

For UI
For branding
For interior
For fashion
People also use #660A87 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 10.7:1. Use
Subtle surface Use #E5C4F1 for cards and hover fills. Tint 80
Avoid beside #850A7D — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #660A87 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #660A87;
  --color-base-rgb: 102 10 135;
  --color-base-oklch: oklch(38.8% 0.184 313.8);
  --color-50: #FBF0FE;
  --color-100: #F3D8FD;
  --color-200: #E7B3F9;
  --color-300: #D180EF;
  --color-400: #BA52E0;
  --color-500: #9E2FC6;
  --color-600: #7A2B96;
  --color-700: #58256A;
  --color-800: #3A1C45;
  --color-900: #24132A;
  --color-on-base: #FFFFFF;
}