What color is #660C73?

#660C73 is a dark, vivid purple. In RGB it is rgb(102, 12, 115), and in HSL hsl(292, 81%, 25%).

Is #660C73 accessible as text?

On white, #660C73 has a contrast ratio of 11.26:1 (passes WCAG AA for body text); on black it is 1.87:1 (fails). For text placed on #660C73, use white for the best readability.

What is the closest Tailwind color to #660C73?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #660C73?

#660C73 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #1A730C. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #660C73 below.

Is #660C73 good for buttons?

#660C73 works well for buttons and highlights, but use white text on #660C73 — black text only reaches 1.87:1, below the 4.5:1 needed for normal-size labels.

Is #660C73 the same as CSS purple?

No — #660C73 is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#660C73 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #660C73

Not just a swatch — here's how #660C73 works with other colors. Named schemes with #660C73 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #660C73 Anchor #141210 Accent #D89A53 Secondary #2E262F Surface #F3EDE3

Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #660C73 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #420033

Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Purple.

Berry & Cream Lead · 5 colors

Lead #660C73 Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2E

Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #660C73 Secondary #7E472F Surface #ECD8C1 Accent #345249 Anchor #592234

Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #660C73 Secondary #775C7B Support #9C9087 Ink #18140F

Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #660C73 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 52/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 27/100

Low

Firm and assertive — carries weight and contrast.

Depth 66/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 34/100

Low

A faint retro warmth without tipping into sepia.

Luxury 64/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 64/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 64/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 16/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 81/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #660C73

For UI

For branding

For interior

For fashion

People also use #660C73 with

Indigo Tyrian Purple Dark Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.3:1. Use

Subtle surface Use #E9C2EF for cards and hover fills. Tint 80

Avoid beside #730C5F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #660C73 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #660C73;
  --color-base-rgb: 102 12 115;
  --color-base-oklch: oklch(37.3% 0.167 321.9);
  --color-50: #FCF1FE;
  --color-100: #F7D9FC;
  --color-200: #EEB5F7;
  --color-300: #DE83EC;
  --color-400: #CA56DC;
  --color-500: #AF33C2;
  --color-600: #862E93;
  --color-700: #5F2768;
  --color-800: #3F1D44;
  --color-900: #27142A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  purple: {
    50: '#FCF1FE',
    100: '#F7D9FC',
    200: '#EEB5F7',
    300: '#DE83EC',
    400: '#CA56DC',
    500: '#AF33C2',
    600: '#862E93',
    700: '#5F2768',
    800: '#3F1D44',
    900: '#27142A',
  },
}

$base: #660C73;
$base-ink: #FFFFFF;
$base-50: #FCF1FE;
$base-100: #F7D9FC;
$base-200: #EEB5F7;
$base-300: #DE83EC;
$base-400: #CA56DC;
$base-500: #AF33C2;
$base-600: #862E93;
$base-700: #5F2768;
$base-800: #3F1D44;
$base-900: #27142A;
$base-hover: #510A5C;
$base-subtle: #E0A2E9;

{
    "color": {
        "base": {
            "value": "#660C73",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF1FE",
                "type": "color"
            },
            "100": {
                "value": "#F7D9FC",
                "type": "color"
            },
            "200": {
                "value": "#EEB5F7",
                "type": "color"
            },
            "300": {
                "value": "#DE83EC",
                "type": "color"
            },
            "400": {
                "value": "#CA56DC",
                "type": "color"
            },
            "500": {
                "value": "#AF33C2",
                "type": "color"
            },
            "600": {
                "value": "#862E93",
                "type": "color"
            },
            "700": {
                "value": "#5F2768",
                "type": "color"
            },
            "800": {
                "value": "#3F1D44",
                "type": "color"
            },
            "900": {
                "value": "#27142A",
                "type": "color"
            }
        }
    }
}

Palettes built on #660C73

Color Lab

Pairs with #660C73

UI roles & guardrails

In real applications

Scales

Every model

Export