What color is #660D53?

#660D53 is a dark, vivid magenta. In RGB it is rgb(102, 13, 83), and in HSL hsl(313, 77%, 23%).

Is #660D53 accessible as text?

On white, #660D53 has a contrast ratio of 12.02:1 (passes WCAG AA for body text); on black it is 1.75:1 (fails). For text placed on #660D53, use white for the best readability.

What is the closest Tailwind color to #660D53?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #660D53?

#660D53 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0D6821. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #660D53 below.

Is #660D53 good for buttons?

#660D53 works well for buttons and highlights, but use white text on #660D53 — black text only reaches 1.75:1, below the 4.5:1 needed for normal-size labels.

Is #660D53 the same as CSS purple?

No — #660D53 is not the CSS named color purple, but purple (#800080) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#660D53 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #660D53

Not just a swatch — here's how #660D53 works with other colors. Named schemes with #660D53 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #660D53 Anchor #141210 Accent #D69B51 Secondary #30252C Surface #F3EDE3

Tyrian Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #660D53 Secondary #7D472D Surface #ECD8C1 Accent #464F38 Anchor #592233

Tyrian Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #660D53 Anchor #2A2A2E Secondary #6F6E74 Surface #EDE5DA Accent #3D001E

Tyrian Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Tyrian Purple.

Berry & Cream Lead · 5 colors

Lead #660D53 Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Tyrian Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #660D53 Secondary #75576B Support #9C9087 Ink #18140F

Tyrian Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Tyrian Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #660D53 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 64/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 28/100

Low

Firm and assertive — carries weight and contrast.

Depth 66/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 6/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 44/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 68/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 55/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 58/100

Moderate

Workable accent with care around contrast.

Surface fit 19/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 85/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #660D53

For UI

For branding

For interior

For fashion

People also use #660D53 with

Indigo Rosewood Dark Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 12.0:1. Use

Subtle surface Use #EEC2E4 for cards and hover fills. Tint 80

Avoid beside #680D36 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #660D53 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #660D53;
  --color-base-rgb: 102 13 83;
  --color-base-oklch: oklch(35.3% 0.141 339.0);
  --color-50: #FEF1FB;
  --color-100: #FBDAF4;
  --color-200: #F5B7E8;
  --color-300: #E986D4;
  --color-400: #D959BD;
  --color-500: #BE37A1;
  --color-600: #91317C;
  --color-700: #662859;
  --color-800: #431E3B;
  --color-900: #291425;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  tyrian-purple: {
    50: '#FEF1FB',
    100: '#FBDAF4',
    200: '#F5B7E8',
    300: '#E986D4',
    400: '#D959BD',
    500: '#BE37A1',
    600: '#91317C',
    700: '#662859',
    800: '#431E3B',
    900: '#291425',
  },
}

$base: #660D53;
$base-ink: #FFFFFF;
$base-50: #FEF1FB;
$base-100: #FBDAF4;
$base-200: #F5B7E8;
$base-300: #E986D4;
$base-400: #D959BD;
$base-500: #BE37A1;
$base-600: #91317C;
$base-700: #662859;
$base-800: #431E3B;
$base-900: #291425;
$base-hover: #530B43;
$base-subtle: #E7A2D8;

{
    "color": {
        "base": {
            "value": "#660D53",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1FB",
                "type": "color"
            },
            "100": {
                "value": "#FBDAF4",
                "type": "color"
            },
            "200": {
                "value": "#F5B7E8",
                "type": "color"
            },
            "300": {
                "value": "#E986D4",
                "type": "color"
            },
            "400": {
                "value": "#D959BD",
                "type": "color"
            },
            "500": {
                "value": "#BE37A1",
                "type": "color"
            },
            "600": {
                "value": "#91317C",
                "type": "color"
            },
            "700": {
                "value": "#662859",
                "type": "color"
            },
            "800": {
                "value": "#431E3B",
                "type": "color"
            },
            "900": {
                "value": "#291425",
                "type": "color"
            }
        }
    }
}

Palettes built on #660D53

Color Lab

Pairs with #660D53

UI roles & guardrails

In real applications

Scales

Every model

Export