What color is #660E73?

#660E73 is a dark, vivid purple. In RGB it is rgb(102, 14, 115), and in HSL hsl(292, 78%, 25%).

Is #660E73 accessible as text?

On white, #660E73 has a contrast ratio of 11.20:1 (passes WCAG AA for body text); on black it is 1.88:1 (fails). For text placed on #660E73, use white for the best readability.

What is the closest Tailwind color to #660E73?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #660E73?

#660E73 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #1B710E. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #660E73 below.

Is #660E73 good for buttons?

#660E73 works well for buttons and highlights, but use white text on #660E73 — black text only reaches 1.88:1, below the 4.5:1 needed for normal-size labels.

Is #660E73 the same as CSS purple?

No — #660E73 is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#660E73 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #660E73

Not just a swatch — here's how #660E73 works with other colors. Named schemes with #660E73 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #660E73 Anchor #141210 Accent #D89953 Secondary #2E262F Surface #F3EDE3

Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #660E73 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #430034

Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Purple.

Berry & Cream Lead · 5 colors

Lead #660E73 Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2E

Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #660E73 Secondary #7E472F Surface #ECD8C1 Accent #345249 Anchor #592234

Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #660E73 Secondary #775C7B Support #9C9087 Ink #18140F

Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.

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Color Lab

How #660E73 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 52/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 27/100

Low

Firm and assertive — carries weight and contrast.

Depth 65/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 35/100

Low

A faint retro warmth without tipping into sepia.

Luxury 64/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 64/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 64/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 16/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 81/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #660E73

For UI

For branding

For interior

For fashion

People also use #660E73 with

Indigo Tyrian Purple Dark Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.2:1. Use

Subtle surface Use #E9C3EE for cards and hover fills. Tint 80

Avoid beside #710E5E — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #660E73 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #660E73;
  --color-base-rgb: 102 14 115;
  --color-base-oklch: oklch(37.5% 0.165 321.9);
  --color-50: #FCF1FE;
  --color-100: #F7DAFB;
  --color-200: #EDB6F6;
  --color-300: #DD85EA;
  --color-400: #C858DA;
  --color-500: #AD36BF;
  --color-600: #853091;
  --color-700: #5E2867;
  --color-800: #3E1E43;
  --color-900: #261429;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  purple: {
    50: '#FCF1FE',
    100: '#F7DAFB',
    200: '#EDB6F6',
    300: '#DD85EA',
    400: '#C858DA',
    500: '#AD36BF',
    600: '#853091',
    700: '#5E2867',
    800: '#3E1E43',
    900: '#261429',
  },
}

$base: #660E73;
$base-ink: #FFFFFF;
$base-50: #FCF1FE;
$base-100: #F7DAFB;
$base-200: #EDB6F6;
$base-300: #DD85EA;
$base-400: #C858DA;
$base-500: #AD36BF;
$base-600: #853091;
$base-700: #5E2867;
$base-800: #3E1E43;
$base-900: #261429;
$base-hover: #500B5B;
$base-subtle: #DFA4E8;

{
    "color": {
        "base": {
            "value": "#660E73",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF1FE",
                "type": "color"
            },
            "100": {
                "value": "#F7DAFB",
                "type": "color"
            },
            "200": {
                "value": "#EDB6F6",
                "type": "color"
            },
            "300": {
                "value": "#DD85EA",
                "type": "color"
            },
            "400": {
                "value": "#C858DA",
                "type": "color"
            },
            "500": {
                "value": "#AD36BF",
                "type": "color"
            },
            "600": {
                "value": "#853091",
                "type": "color"
            },
            "700": {
                "value": "#5E2867",
                "type": "color"
            },
            "800": {
                "value": "#3E1E43",
                "type": "color"
            },
            "900": {
                "value": "#261429",
                "type": "color"
            }
        }
    }
}

Palettes built on #660E73

Color Lab

Pairs with #660E73

UI roles & guardrails

In real applications

Scales

Every model

Export