#661389 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #661389 works with other colors. Named schemes with #661389 in its natural role, and a note on why the supporting colors balance it.
Eminence sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Eminence opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Eminence plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Eminence anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Eminence is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Eminence carrying the quiet middle.
How #661389 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #661389 at work across the surfaces designers actually ship.
:root {
--color-base: #661389;
--color-base-rgb: 102 19 137;
--color-base-oklch: oklch(39.5% 0.180 312.6);
--color-50: #FAF1FE;
--color-100: #F1DAFB;
--color-200: #E3B7F5;
--color-300: #CB87E9;
--color-400: #B25AD8;
--color-500: #9537BD;
--color-600: #743290;
--color-700: #542966;
--color-800: #381E43;
--color-900: #231429;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
eminence: {
50: '#FAF1FE',
100: '#F1DAFB',
200: '#E3B7F5',
300: '#CB87E9',
400: '#B25AD8',
500: '#9537BD',
600: '#743290',
700: '#542966',
800: '#381E43',
900: '#231429',
},
}
$base: #661389; $base-ink: #FFFFFF; $base-50: #FAF1FE; $base-100: #F1DAFB; $base-200: #E3B7F5; $base-300: #CB87E9; $base-400: #B25AD8; $base-500: #9537BD; $base-600: #743290; $base-700: #542966; $base-800: #381E43; $base-900: #231429; $base-hover: #520F6F; $base-subtle: #D6ACE9;
{
"color": {
"base": {
"value": "#661389",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF1FE",
"type": "color"
},
"100": {
"value": "#F1DAFB",
"type": "color"
},
"200": {
"value": "#E3B7F5",
"type": "color"
},
"300": {
"value": "#CB87E9",
"type": "color"
},
"400": {
"value": "#B25AD8",
"type": "color"
},
"500": {
"value": "#9537BD",
"type": "color"
},
"600": {
"value": "#743290",
"type": "color"
},
"700": {
"value": "#542966",
"type": "color"
},
"800": {
"value": "#381E43",
"type": "color"
},
"900": {
"value": "#231429",
"type": "color"
}
}
}
}