#661EAE is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #661EAE works with other colors. Named schemes with #661EAE in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #661EAE actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #661EAE at work across the surfaces designers actually ship.
:root {
--color-base: #661EAE;
--color-base-rgb: 102 30 174;
--color-base-oklch: oklch(43.5% 0.206 300.0);
--color-50: #F7F1FD;
--color-100: #EBDBFA;
--color-200: #D6B9F3;
--color-300: #B88AE5;
--color-400: #995ED4;
--color-500: #7A3CB9;
--color-600: #61358D;
--color-700: #472B64;
--color-800: #301F42;
--color-900: #1F1528;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#F7F1FD',
100: '#EBDBFA',
200: '#D6B9F3',
300: '#B88AE5',
400: '#995ED4',
500: '#7A3CB9',
600: '#61358D',
700: '#472B64',
800: '#301F42',
900: '#1F1528',
},
}
$base: #661EAE; $base-ink: #FFFFFF; $base-50: #F7F1FD; $base-100: #EBDBFA; $base-200: #D6B9F3; $base-300: #B88AE5; $base-400: #995ED4; $base-500: #7A3CB9; $base-600: #61358D; $base-700: #472B64; $base-800: #301F42; $base-900: #1F1528; $base-hover: #52188C; $base-subtle: #D1B8EA;
{
"color": {
"base": {
"value": "#661EAE",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F1FD",
"type": "color"
},
"100": {
"value": "#EBDBFA",
"type": "color"
},
"200": {
"value": "#D6B9F3",
"type": "color"
},
"300": {
"value": "#B88AE5",
"type": "color"
},
"400": {
"value": "#995ED4",
"type": "color"
},
"500": {
"value": "#7A3CB9",
"type": "color"
},
"600": {
"value": "#61358D",
"type": "color"
},
"700": {
"value": "#472B64",
"type": "color"
},
"800": {
"value": "#301F42",
"type": "color"
},
"900": {
"value": "#1F1528",
"type": "color"
}
}
}
}