#662BB3 is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #662BB3 works with other colors. Named schemes with #662BB3 in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #662BB3 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #662BB3 at work across the surfaces designers actually ship.
:root {
--color-base: #662BB3;
--color-base-rgb: 102 43 179;
--color-base-oklch: oklch(45.1% 0.199 297.4);
--color-50: #F7F2FC;
--color-100: #E9DDF8;
--color-200: #D3BDEF;
--color-300: #B290DF;
--color-400: #9267CB;
--color-500: #7345B0;
--color-600: #5C3B87;
--color-700: #442F60;
--color-800: #2E223F;
--color-900: #1D1627;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#F7F2FC',
100: '#E9DDF8',
200: '#D3BDEF',
300: '#B290DF',
400: '#9267CB',
500: '#7345B0',
600: '#5C3B87',
700: '#442F60',
800: '#2E223F',
900: '#1D1627',
},
}
$base: #662BB3; $base-ink: #FFFFFF; $base-50: #F7F2FC; $base-100: #E9DDF8; $base-200: #D3BDEF; $base-300: #B290DF; $base-400: #9267CB; $base-500: #7345B0; $base-600: #5C3B87; $base-700: #442F60; $base-800: #2E223F; $base-900: #1D1627; $base-hover: #522391; $base-subtle: #D2C0E8;
{
"color": {
"base": {
"value": "#662BB3",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F2FC",
"type": "color"
},
"100": {
"value": "#E9DDF8",
"type": "color"
},
"200": {
"value": "#D3BDEF",
"type": "color"
},
"300": {
"value": "#B290DF",
"type": "color"
},
"400": {
"value": "#9267CB",
"type": "color"
},
"500": {
"value": "#7345B0",
"type": "color"
},
"600": {
"value": "#5C3B87",
"type": "color"
},
"700": {
"value": "#442F60",
"type": "color"
},
"800": {
"value": "#2E223F",
"type": "color"
},
"900": {
"value": "#1D1627",
"type": "color"
}
}
}
}