#663E89 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #663E89 works with other colors. Named schemes with #663E89 in its natural role, and a note on why the supporting colors balance it.
Eminence sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Eminence opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Eminence plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Eminence anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Eminence is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Eminence carrying the quiet middle.
How #663E89 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #663E89 at work across the surfaces designers actually ship.
:root {
--color-base: #663E89;
--color-base-rgb: 102 62 137;
--color-base-oklch: oklch(44.6% 0.124 306.7);
--color-50: #F8F4FB;
--color-100: #EBE2F3;
--color-200: #D7C7E6;
--color-300: #B99FD0;
--color-400: #9B7AB8;
--color-500: #7D599C;
--color-600: #624979;
--color-700: #483857;
--color-800: #31273A;
--color-900: #1F1924;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
eminence: {
50: '#F8F4FB',
100: '#EBE2F3',
200: '#D7C7E6',
300: '#B99FD0',
400: '#9B7AB8',
500: '#7D599C',
600: '#624979',
700: '#483857',
800: '#31273A',
900: '#1F1924',
},
}
$base: #663E89; $base-ink: #FFFFFF; $base-50: #F8F4FB; $base-100: #EBE2F3; $base-200: #D7C7E6; $base-300: #B99FD0; $base-400: #9B7AB8; $base-500: #7D599C; $base-600: #624979; $base-700: #483857; $base-800: #31273A; $base-900: #1F1924; $base-hover: #52316E; $base-subtle: #D1C3DE;
{
"color": {
"base": {
"value": "#663E89",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F4FB",
"type": "color"
},
"100": {
"value": "#EBE2F3",
"type": "color"
},
"200": {
"value": "#D7C7E6",
"type": "color"
},
"300": {
"value": "#B99FD0",
"type": "color"
},
"400": {
"value": "#9B7AB8",
"type": "color"
},
"500": {
"value": "#7D599C",
"type": "color"
},
"600": {
"value": "#624979",
"type": "color"
},
"700": {
"value": "#483857",
"type": "color"
},
"800": {
"value": "#31273A",
"type": "color"
},
"900": {
"value": "#1F1924",
"type": "color"
}
}
}
}