#665273 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, restrained and easy to live with. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #665273 works with other colors. Named schemes with #665273 in its natural role, and a note on why the supporting colors balance it.
Ultra Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Ultra Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Ultra Violet anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Ultra Violet sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Ultra Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Ultra Violet carrying the quiet middle.
How #665273 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #665273 at work across the surfaces designers actually ship.
:root {
--color-base: #665273;
--color-base-rgb: 102 82 115;
--color-base-oklch: oklch(47.2% 0.057 311.7);
--color-50: #F8F6F9;
--color-100: #EBE7EE;
--color-200: #D8CFDD;
--color-300: #BAADC3;
--color-400: #9C8BA7;
--color-500: #7D6B89;
--color-600: #63566B;
--color-700: #49414E;
--color-800: #312C35;
--color-900: #1F1C21;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
ultra-violet: {
50: '#F8F6F9',
100: '#EBE7EE',
200: '#D8CFDD',
300: '#BAADC3',
400: '#9C8BA7',
500: '#7D6B89',
600: '#63566B',
700: '#49414E',
800: '#312C35',
900: '#1F1C21',
},
}
$base: #665273; $base-ink: #FFFFFF; $base-50: #F8F6F9; $base-100: #EBE7EE; $base-200: #D8CFDD; $base-300: #BAADC3; $base-400: #9C8BA7; $base-500: #7D6B89; $base-600: #63566B; $base-700: #49414E; $base-800: #312C35; $base-900: #1F1C21; $base-hover: #52425D; $base-subtle: #D2CAD6;
{
"color": {
"base": {
"value": "#665273",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F6F9",
"type": "color"
},
"100": {
"value": "#EBE7EE",
"type": "color"
},
"200": {
"value": "#D8CFDD",
"type": "color"
},
"300": {
"value": "#BAADC3",
"type": "color"
},
"400": {
"value": "#9C8BA7",
"type": "color"
},
"500": {
"value": "#7D6B89",
"type": "color"
},
"600": {
"value": "#63566B",
"type": "color"
},
"700": {
"value": "#49414E",
"type": "color"
},
"800": {
"value": "#312C35",
"type": "color"
},
"900": {
"value": "#1F1C21",
"type": "color"
}
}
}
}