Nearest named color: Medium Slate Blue
#667DEF
#667DEF
Nearest named
Medium Slate Blue
Family
Blue
Lightness
62.8%
Chroma
0.172
Hue angle
272.0°
Temperature
Cool
Contrast on white
3.66:1 · AA Large
Contrast on black
5.08:1 · AA
Web-safe
#6666FF
CSS oklch()
63% 0.17 272

#667DEF is a mid-toned, cool violet. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #667DEF

Not just a swatch — here's how #667DEF works with other colors. Named schemes with #667DEF in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Medium Slate Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Medium Slate Blue keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Tech Product Signal · 5 colors

Medium Slate Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Slate Blue.

Minimal Editorial Surface · 5 colors

Medium Slate Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Slate Blue carrying the quiet middle.

Modern Café Dominant · 5 colors

Medium Slate Blue anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

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Color Lab

How #667DEF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 13/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 43/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 39/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 32/100
Low
A faint retro warmth without tipping into sepia.
Luxury 42/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 66/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 81/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 20/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 71/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #667DEF

For UI
For branding
For interior
For fashion
People also use #667DEF with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 5.1:1. Use
Subtle surface Use #E4E8F8 for cards and hover fills. Tint 80
Avoid beside #7D67EF — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #667DEF at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #667DEF;
  --color-base-rgb: 102 125 239;
  --color-base-oklch: oklch(62.8% 0.172 272.0);
  --color-50: #F1F3FE;
  --color-100: #D9DFFC;
  --color-200: #B5C0F7;
  --color-300: #8395EC;
  --color-400: #566CDC;
  --color-500: #334BC2;
  --color-600: #2E3F93;
  --color-700: #273268;
  --color-800: #1D2344;
  --color-900: #14172A;
  --color-on-base: #141310;
}