#671EBB is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #671EBB works with other colors. Named schemes with #671EBB in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #671EBB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #671EBB at work across the surfaces designers actually ship.
:root {
--color-base: #671EBB;
--color-base-rgb: 103 30 187;
--color-base-oklch: oklch(44.8% 0.219 297.2);
--color-50: #F7F1FD;
--color-100: #EADBFA;
--color-200: #D4B9F3;
--color-300: #B589E6;
--color-400: #955DD5;
--color-500: #763BBA;
--color-600: #5E348E;
--color-700: #452A64;
--color-800: #2F1F42;
--color-900: #1E1528;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#F7F1FD',
100: '#EADBFA',
200: '#D4B9F3',
300: '#B589E6',
400: '#955DD5',
500: '#763BBA',
600: '#5E348E',
700: '#452A64',
800: '#2F1F42',
900: '#1E1528',
},
}
$base: #671EBB; $base-ink: #FFFFFF; $base-50: #F7F1FD; $base-100: #EADBFA; $base-200: #D4B9F3; $base-300: #B589E6; $base-400: #955DD5; $base-500: #763BBA; $base-600: #5E348E; $base-700: #452A64; $base-800: #2F1F42; $base-900: #1E1528; $base-hover: #541997; $base-subtle: #D2BCEB;
{
"color": {
"base": {
"value": "#671EBB",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F1FD",
"type": "color"
},
"100": {
"value": "#EADBFA",
"type": "color"
},
"200": {
"value": "#D4B9F3",
"type": "color"
},
"300": {
"value": "#B589E6",
"type": "color"
},
"400": {
"value": "#955DD5",
"type": "color"
},
"500": {
"value": "#763BBA",
"type": "color"
},
"600": {
"value": "#5E348E",
"type": "color"
},
"700": {
"value": "#452A64",
"type": "color"
},
"800": {
"value": "#2F1F42",
"type": "color"
},
"900": {
"value": "#1E1528",
"type": "color"
}
}
}
}