Nearest named color: Wine Red
#672543
#672543
Nearest named
Wine Red
Family
Pink
Lightness
37.2%
Chroma
0.101
Hue angle
354.8°
Temperature
Warm
Contrast on white
10.92:1 · AAA
Contrast on black
1.70:1 · Fail
Web-safe
#663333
CSS oklch()
37% 0.10 355

#672543 is a deep, warm red. On the Color Lab it reads with a faded, vintage edge, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #672543

Not just a swatch — here's how #672543 works with other colors. Named schemes with #672543 in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Wine Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Luxury Packaging Feature · 5 colors

Wine Red carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Wine Red adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Wine Red.

Berry & Cream Lead · 5 colors

Wine Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Wine Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Wine Red carrying the quiet middle.

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Color Lab

How #672543 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 67/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 33/100
Low
Middle-weight — neither delicate nor heavy.
Depth 63/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 23/100
Low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 63/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 68/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 39/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 61/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 30/100
Low
Usable as a tinted surface in measured doses.
Print safety 89/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #672543

For UI
For branding
For interior
For fashion
People also use #672543 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 10.9:1. Use
Subtle surface Use #E6CDD9 for cards and hover fills. Tint 80
Avoid beside #65242C — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #672543 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #672543;
  --color-base-rgb: 103 37 67;
  --color-base-oklch: oklch(37.2% 0.101 354.8);
  --color-50: #FBF3F7;
  --color-100: #F5E0EA;
  --color-200: #E9C3D4;
  --color-300: #D699B5;
  --color-400: #C07295;
  --color-500: #A45176;
  --color-600: #7E445E;
  --color-700: #5A3446;
  --color-800: #3C252F;
  --color-900: #25181E;
  --color-on-base: #FFFFFF;
}