#672AB2 is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #672AB2 works with other colors. Named schemes with #672AB2 in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #672AB2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #672AB2 at work across the surfaces designers actually ship.
:root {
--color-base: #672AB2;
--color-base-rgb: 103 42 178;
--color-base-oklch: oklch(45.1% 0.199 298.2);
--color-50: #F7F2FD;
--color-100: #E9DDF8;
--color-200: #D4BDEF;
--color-300: #B490E0;
--color-400: #9466CC;
--color-500: #7544B1;
--color-600: #5D3A87;
--color-700: #452E60;
--color-800: #2F223F;
--color-900: #1E1627;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#F7F2FD',
100: '#E9DDF8',
200: '#D4BDEF',
300: '#B490E0',
400: '#9466CC',
500: '#7544B1',
600: '#5D3A87',
700: '#452E60',
800: '#2F223F',
900: '#1E1627',
},
}
$base: #672AB2; $base-ink: #FFFFFF; $base-50: #F7F2FD; $base-100: #E9DDF8; $base-200: #D4BDEF; $base-300: #B490E0; $base-400: #9466CC; $base-500: #7544B1; $base-600: #5D3A87; $base-700: #452E60; $base-800: #2F223F; $base-900: #1E1627; $base-hover: #52218E; $base-subtle: #D1BFE8;
{
"color": {
"base": {
"value": "#672AB2",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F2FD",
"type": "color"
},
"100": {
"value": "#E9DDF8",
"type": "color"
},
"200": {
"value": "#D4BDEF",
"type": "color"
},
"300": {
"value": "#B490E0",
"type": "color"
},
"400": {
"value": "#9466CC",
"type": "color"
},
"500": {
"value": "#7544B1",
"type": "color"
},
"600": {
"value": "#5D3A87",
"type": "color"
},
"700": {
"value": "#452E60",
"type": "color"
},
"800": {
"value": "#2F223F",
"type": "color"
},
"900": {
"value": "#1E1627",
"type": "color"
}
}
}
}