#672DAE is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #672DAE works with other colors. Named schemes with #672DAE in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #672DAE actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #672DAE at work across the surfaces designers actually ship.
:root {
--color-base: #672DAE;
--color-base-rgb: 103 45 174;
--color-base-oklch: oklch(45.1% 0.191 298.9);
--color-50: #F7F2FC;
--color-100: #E9DEF7;
--color-200: #D4BEEE;
--color-300: #B492DE;
--color-400: #9468CA;
--color-500: #7546AE;
--color-600: #5D3C86;
--color-700: #45305F;
--color-800: #2F223F;
--color-900: #1E1727;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#F7F2FC',
100: '#E9DEF7',
200: '#D4BEEE',
300: '#B492DE',
400: '#9468CA',
500: '#7546AE',
600: '#5D3C86',
700: '#45305F',
800: '#2F223F',
900: '#1E1727',
},
}
$base: #672DAE; $base-ink: #FFFFFF; $base-50: #F7F2FC; $base-100: #E9DEF7; $base-200: #D4BEEE; $base-300: #B492DE; $base-400: #9468CA; $base-500: #7546AE; $base-600: #5D3C86; $base-700: #45305F; $base-800: #2F223F; $base-900: #1E1727; $base-hover: #53248B; $base-subtle: #D1C0E7;
{
"color": {
"base": {
"value": "#672DAE",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F2FC",
"type": "color"
},
"100": {
"value": "#E9DEF7",
"type": "color"
},
"200": {
"value": "#D4BEEE",
"type": "color"
},
"300": {
"value": "#B492DE",
"type": "color"
},
"400": {
"value": "#9468CA",
"type": "color"
},
"500": {
"value": "#7546AE",
"type": "color"
},
"600": {
"value": "#5D3C86",
"type": "color"
},
"700": {
"value": "#45305F",
"type": "color"
},
"800": {
"value": "#2F223F",
"type": "color"
},
"900": {
"value": "#1E1727",
"type": "color"
}
}
}
}