#673174 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #673174 works with other colors. Named schemes with #673174 in its natural role, and a note on why the supporting colors balance it.
Eminence sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Eminence plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Eminence anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Eminence is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Eminence carrying the quiet middle.
Eminence is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Eminence.
How #673174 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #673174 at work across the surfaces designers actually ship.
:root {
--color-base: #673174;
--color-base-rgb: 103 49 116;
--color-base-oklch: oklch(41.4% 0.122 319.5);
--color-50: #F9F4FB;
--color-100: #F0E2F3;
--color-200: #E0C6E7;
--color-300: #C79DD2;
--color-400: #AD77BB;
--color-500: #90569E;
--color-600: #70477A;
--color-700: #513758;
--color-800: #36273A;
--color-900: #221924;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
eminence: {
50: '#F9F4FB',
100: '#F0E2F3',
200: '#E0C6E7',
300: '#C79DD2',
400: '#AD77BB',
500: '#90569E',
600: '#70477A',
700: '#513758',
800: '#36273A',
900: '#221924',
},
}
$base: #673174; $base-ink: #FFFFFF; $base-50: #F9F4FB; $base-100: #F0E2F3; $base-200: #E0C6E7; $base-300: #C79DD2; $base-400: #AD77BB; $base-500: #90569E; $base-600: #70477A; $base-700: #513758; $base-800: #36273A; $base-900: #221924; $base-hover: #51275C; $base-subtle: #D5BBDB;
{
"color": {
"base": {
"value": "#673174",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F4FB",
"type": "color"
},
"100": {
"value": "#F0E2F3",
"type": "color"
},
"200": {
"value": "#E0C6E7",
"type": "color"
},
"300": {
"value": "#C79DD2",
"type": "color"
},
"400": {
"value": "#AD77BB",
"type": "color"
},
"500": {
"value": "#90569E",
"type": "color"
},
"600": {
"value": "#70477A",
"type": "color"
},
"700": {
"value": "#513758",
"type": "color"
},
"800": {
"value": "#36273A",
"type": "color"
},
"900": {
"value": "#221924",
"type": "color"
}
}
}
}