What color is #673BBA?

#673BBA is a medium violet. In RGB it is rgb(103, 59, 186), and in HSL hsl(261, 52%, 48%).

Is #673BBA accessible as text?

On white, #673BBA has a contrast ratio of 7.21:1 (passes WCAG AA for body text); on black it is 2.91:1 (fails). For text placed on #673BBA, use white for the best readability.

What is the closest Tailwind color to #673BBA?

The nearest Tailwind CSS token is purple-800 (#6E11B0).

What colors go well with #673BBA?

#673BBA pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #8DBA3B. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #673BBA below.

Is #673BBA good for buttons?

#673BBA works well for buttons and highlights, but use white text on #673BBA — black text only reaches 2.91:1, below the 4.5:1 needed for normal-size labels.

Is #673BBA the same as CSS rebeccapurple?

No — #673BBA is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#673BBA Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #673BBA

Not just a swatch — here's how #673BBA works with other colors. Named schemes with #673BBA in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #673BBA Surface #F5E5D7 Anchor #5C2141 Accent #E5C2C8 Secondary #332B2F

Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #673BBA Surface #14161A Highlight #F4F6F8 Secondary #5B6572 Accent #8766D9

Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #673BBA Secondary #877EAA Support #9D9088 Ink #18140F

Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.

Coastal Morning Lead · 5 colors

Lead #673BBA Accent #A5C4C3 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334A

Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Glow #673BBA Secondary #E86B6D Accent #F4944A Anchor #583B56 Surface #F7E7D7

Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #673BBA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 28/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 32/100

Low

Firm and assertive — carries weight and contrast.

Depth 55/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 29/100

Low

A faint retro warmth without tipping into sepia.

Luxury 54/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 73/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 87/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 9/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 75/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #673BBA

For UI

For branding

For interior

For fashion

People also use #673BBA with

Royal Blue Byzantine Apple Green Gainsboro Russian Violet

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.2:1. Use

Subtle surface Use #E2DBEE for cards and hover fills. Tint 80

Avoid beside #923BBA — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #673BBA at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #673BBA;
  --color-base-rgb: 103 59 186;
  --color-base-oklch: oklch(47.8% 0.188 294.0);
  --color-50: #F6F3FC;
  --color-100: #E7DFF6;
  --color-200: #D0C1EB;
  --color-300: #AE96D9;
  --color-400: #8C6EC4;
  --color-500: #6D4DA8;
  --color-600: #574181;
  --color-700: #41325C;
  --color-800: #2D243D;
  --color-900: #1C1826;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  grape: {
    50: '#F6F3FC',
    100: '#E7DFF6',
    200: '#D0C1EB',
    300: '#AE96D9',
    400: '#8C6EC4',
    500: '#6D4DA8',
    600: '#574181',
    700: '#41325C',
    800: '#2D243D',
    900: '#1C1826',
  },
}

$base: #673BBA;
$base-ink: #FFFFFF;
$base-50: #F6F3FC;
$base-100: #E7DFF6;
$base-200: #D0C1EB;
$base-300: #AE96D9;
$base-400: #8C6EC4;
$base-500: #6D4DA8;
$base-600: #574181;
$base-700: #41325C;
$base-800: #2D243D;
$base-900: #1C1826;
$base-hover: #532F95;
$base-subtle: #D3C7E7;

{
    "color": {
        "base": {
            "value": "#673BBA",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F6F3FC",
                "type": "color"
            },
            "100": {
                "value": "#E7DFF6",
                "type": "color"
            },
            "200": {
                "value": "#D0C1EB",
                "type": "color"
            },
            "300": {
                "value": "#AE96D9",
                "type": "color"
            },
            "400": {
                "value": "#8C6EC4",
                "type": "color"
            },
            "500": {
                "value": "#6D4DA8",
                "type": "color"
            },
            "600": {
                "value": "#574181",
                "type": "color"
            },
            "700": {
                "value": "#41325C",
                "type": "color"
            },
            "800": {
                "value": "#2D243D",
                "type": "color"
            },
            "900": {
                "value": "#1C1826",
                "type": "color"
            }
        }
    }
}