#674385 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #674385 works with other colors. Named schemes with #674385 in its natural role, and a note on why the supporting colors balance it.
Ultra Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Ultra Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Ultra Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Ultra Violet anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Ultra Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Ultra Violet carrying the quiet middle.
How #674385 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #674385 at work across the surfaces designers actually ship.
:root {
--color-base: #674385;
--color-base-rgb: 103 67 133;
--color-base-oklch: oklch(45.3% 0.110 307.7);
--color-50: #F8F5FA;
--color-100: #EBE3F2;
--color-200: #D8C9E4;
--color-300: #BAA2CD;
--color-400: #9C7EB4;
--color-500: #7D5D97;
--color-600: #634C75;
--color-700: #493A55;
--color-800: #312938;
--color-900: #1F1A23;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
ultra-violet: {
50: '#F8F5FA',
100: '#EBE3F2',
200: '#D8C9E4',
300: '#BAA2CD',
400: '#9C7EB4',
500: '#7D5D97',
600: '#634C75',
700: '#493A55',
800: '#312938',
900: '#1F1A23',
},
}
$base: #674385; $base-ink: #FFFFFF; $base-50: #F8F5FA; $base-100: #EBE3F2; $base-200: #D8C9E4; $base-300: #BAA2CD; $base-400: #9C7EB4; $base-500: #7D5D97; $base-600: #634C75; $base-700: #493A55; $base-800: #312938; $base-900: #1F1A23; $base-hover: #52356A; $base-subtle: #D2C5DC;
{
"color": {
"base": {
"value": "#674385",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F5FA",
"type": "color"
},
"100": {
"value": "#EBE3F2",
"type": "color"
},
"200": {
"value": "#D8C9E4",
"type": "color"
},
"300": {
"value": "#BAA2CD",
"type": "color"
},
"400": {
"value": "#9C7EB4",
"type": "color"
},
"500": {
"value": "#7D5D97",
"type": "color"
},
"600": {
"value": "#634C75",
"type": "color"
},
"700": {
"value": "#493A55",
"type": "color"
},
"800": {
"value": "#312938",
"type": "color"
},
"900": {
"value": "#1F1A23",
"type": "color"
}
}
}
}