Nearest named color: Ultra Violet
#67448E
#67448E
Nearest named
Ultra Violet
Family
Purple
Lightness
46.0%
Chroma
0.120
Hue angle
303.9°
Temperature
Cool
Contrast on white
7.52:1 · AAA
Contrast on black
2.47:1 · Fail
Web-safe
#663399
CSS oklch()
46% 0.12 304

#67448E is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #67448E

Not just a swatch — here's how #67448E works with other colors. Named schemes with #67448E in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Ultra Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Coastal Morning Lead · 5 colors

Ultra Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Ultra Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Ultra Violet anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Ultra Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Ultra Violet carrying the quiet middle.

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Color Lab

How #67448E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 40/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 38/100
Low
Middle-weight — neither delicate nor heavy.
Depth 55/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 53/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 60/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 33/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 90/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 18/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 85/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #67448E

For UI
For branding
For interior
For fashion
People also use #67448E with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 7.5:1. Use
Subtle surface Use #E0D9E8 for cards and hover fills. Tint 80
Avoid beside #7F448D — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #67448E at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #67448E;
  --color-base-rgb: 103 68 142;
  --color-base-oklch: oklch(46.0% 0.120 303.9);
  --color-50: #F7F4FA;
  --color-100: #EAE3F2;
  --color-200: #D5C8E4;
  --color-300: #B6A1CE;
  --color-400: #977CB6;
  --color-500: #785C99;
  --color-600: #5F4B77;
  --color-700: #463956;
  --color-800: #302839;
  --color-900: #1E1A23;
  --color-on-base: #FFFFFF;
}