#674875 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #674875 works with other colors. Named schemes with #674875 in its natural role, and a note on why the supporting colors balance it.
Ultra Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Ultra Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Ultra Violet anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Ultra Violet sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Ultra Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Ultra Violet carrying the quiet middle.
How #674875 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #674875 at work across the surfaces designers actually ship.
:root {
--color-base: #674875;
--color-base-rgb: 103 72 117;
--color-base-oklch: oklch(45.4% 0.080 314.9);
--color-50: #F8F5F9;
--color-100: #ECE5F0;
--color-200: #DACCE0;
--color-300: #BDA8C7;
--color-400: #A085AD;
--color-500: #826590;
--color-600: #665270;
--color-700: #4B3E51;
--color-800: #332B36;
--color-900: #201B22;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
ultra-violet: {
50: '#F8F5F9',
100: '#ECE5F0',
200: '#DACCE0',
300: '#BDA8C7',
400: '#A085AD',
500: '#826590',
600: '#665270',
700: '#4B3E51',
800: '#332B36',
900: '#201B22',
},
}
$base: #674875; $base-ink: #FFFFFF; $base-50: #F8F5F9; $base-100: #ECE5F0; $base-200: #DACCE0; $base-300: #BDA8C7; $base-400: #A085AD; $base-500: #826590; $base-600: #665270; $base-700: #4B3E51; $base-800: #332B36; $base-900: #201B22; $base-hover: #52395E; $base-subtle: #D2C6D8;
{
"color": {
"base": {
"value": "#674875",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F5F9",
"type": "color"
},
"100": {
"value": "#ECE5F0",
"type": "color"
},
"200": {
"value": "#DACCE0",
"type": "color"
},
"300": {
"value": "#BDA8C7",
"type": "color"
},
"400": {
"value": "#A085AD",
"type": "color"
},
"500": {
"value": "#826590",
"type": "color"
},
"600": {
"value": "#665270",
"type": "color"
},
"700": {
"value": "#4B3E51",
"type": "color"
},
"800": {
"value": "#332B36",
"type": "color"
},
"900": {
"value": "#201B22",
"type": "color"
}
}
}
}