#674979 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #674979 works with other colors. Named schemes with #674979 in its natural role, and a note on why the supporting colors balance it.
Ultra Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Ultra Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Ultra Violet anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Ultra Violet sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Ultra Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Ultra Violet carrying the quiet middle.
How #674979 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #674979 at work across the surfaces designers actually ship.
:root {
--color-base: #674979;
--color-base-rgb: 103 73 121;
--color-base-oklch: oklch(45.8% 0.084 312.1);
--color-50: #F8F5F9;
--color-100: #ECE5F0;
--color-200: #D9CCE0;
--color-300: #BCA7C8;
--color-400: #9F84AE;
--color-500: #806490;
--color-600: #655170;
--color-700: #4A3D51;
--color-800: #322A36;
--color-900: #201B22;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
ultra-violet: {
50: '#F8F5F9',
100: '#ECE5F0',
200: '#D9CCE0',
300: '#BCA7C8',
400: '#9F84AE',
500: '#806490',
600: '#655170',
700: '#4A3D51',
800: '#322A36',
900: '#201B22',
},
}
$base: #674979; $base-ink: #FFFFFF; $base-50: #F8F5F9; $base-100: #ECE5F0; $base-200: #D9CCE0; $base-300: #BCA7C8; $base-400: #9F84AE; $base-500: #806490; $base-600: #655170; $base-700: #4A3D51; $base-800: #322A36; $base-900: #201B22; $base-hover: #533A61; $base-subtle: #D2C7D9;
{
"color": {
"base": {
"value": "#674979",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F5F9",
"type": "color"
},
"100": {
"value": "#ECE5F0",
"type": "color"
},
"200": {
"value": "#D9CCE0",
"type": "color"
},
"300": {
"value": "#BCA7C8",
"type": "color"
},
"400": {
"value": "#9F84AE",
"type": "color"
},
"500": {
"value": "#806490",
"type": "color"
},
"600": {
"value": "#655170",
"type": "color"
},
"700": {
"value": "#4A3D51",
"type": "color"
},
"800": {
"value": "#322A36",
"type": "color"
},
"900": {
"value": "#201B22",
"type": "color"
}
}
}
}