#674C8A is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #674C8A works with other colors. Named schemes with #674C8A in its natural role, and a note on why the supporting colors balance it.
Ultra Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Ultra Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Ultra Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Ultra Violet anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Ultra Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Ultra Violet carrying the quiet middle.
How #674C8A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #674C8A at work across the surfaces designers actually ship.
:root {
--color-base: #674C8A;
--color-base-rgb: 103 76 138;
--color-base-oklch: oklch(47.2% 0.101 302.8);
--color-50: #F7F5FA;
--color-100: #EAE4F1;
--color-200: #D5CAE2;
--color-300: #B5A5CA;
--color-400: #9681B1;
--color-500: #776194;
--color-600: #5E4F73;
--color-700: #463C53;
--color-800: #302937;
--color-900: #1E1B23;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
ultra-violet: {
50: '#F7F5FA',
100: '#EAE4F1',
200: '#D5CAE2',
300: '#B5A5CA',
400: '#9681B1',
500: '#776194',
600: '#5E4F73',
700: '#463C53',
800: '#302937',
900: '#1E1B23',
},
}
$base: #674C8A; $base-ink: #FFFFFF; $base-50: #F7F5FA; $base-100: #EAE4F1; $base-200: #D5CAE2; $base-300: #B5A5CA; $base-400: #9681B1; $base-500: #776194; $base-600: #5E4F73; $base-700: #463C53; $base-800: #302937; $base-900: #1E1B23; $base-hover: #523D6F; $base-subtle: #D1C9DC;
{
"color": {
"base": {
"value": "#674C8A",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F5FA",
"type": "color"
},
"100": {
"value": "#EAE4F1",
"type": "color"
},
"200": {
"value": "#D5CAE2",
"type": "color"
},
"300": {
"value": "#B5A5CA",
"type": "color"
},
"400": {
"value": "#9681B1",
"type": "color"
},
"500": {
"value": "#776194",
"type": "color"
},
"600": {
"value": "#5E4F73",
"type": "color"
},
"700": {
"value": "#463C53",
"type": "color"
},
"800": {
"value": "#302937",
"type": "color"
},
"900": {
"value": "#1E1B23",
"type": "color"
}
}
}
}