#674F83 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #674F83 works with other colors. Named schemes with #674F83 in its natural role, and a note on why the supporting colors balance it.
Ultra Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Ultra Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Ultra Violet keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Ultra Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Ultra Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Ultra Violet carrying the quiet middle.
How #674F83 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #674F83 at work across the surfaces designers actually ship.
:root {
--color-base: #674F83;
--color-base-rgb: 103 79 131;
--color-base-oklch: oklch(47.4% 0.086 304.6);
--color-50: #F7F5F9;
--color-100: #EAE5F0;
--color-200: #D6CCE0;
--color-300: #B7A7C8;
--color-400: #9884AE;
--color-500: #796490;
--color-600: #605170;
--color-700: #473D51;
--color-800: #302A36;
--color-900: #1E1B22;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
ultra-violet: {
50: '#F7F5F9',
100: '#EAE5F0',
200: '#D6CCE0',
300: '#B7A7C8',
400: '#9884AE',
500: '#796490',
600: '#605170',
700: '#473D51',
800: '#302A36',
900: '#1E1B22',
},
}
$base: #674F83; $base-ink: #FFFFFF; $base-50: #F7F5F9; $base-100: #EAE5F0; $base-200: #D6CCE0; $base-300: #B7A7C8; $base-400: #9884AE; $base-500: #796490; $base-600: #605170; $base-700: #473D51; $base-800: #302A36; $base-900: #1E1B22; $base-hover: #523F69; $base-subtle: #D1C9DA;
{
"color": {
"base": {
"value": "#674F83",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F5F9",
"type": "color"
},
"100": {
"value": "#EAE5F0",
"type": "color"
},
"200": {
"value": "#D6CCE0",
"type": "color"
},
"300": {
"value": "#B7A7C8",
"type": "color"
},
"400": {
"value": "#9884AE",
"type": "color"
},
"500": {
"value": "#796490",
"type": "color"
},
"600": {
"value": "#605170",
"type": "color"
},
"700": {
"value": "#473D51",
"type": "color"
},
"800": {
"value": "#302A36",
"type": "color"
},
"900": {
"value": "#1E1B22",
"type": "color"
}
}
}
}