Nearest named color: Tyrian Purple
#680345
#680345
Nearest named
Tyrian Purple
Family
Pink
Lightness
34.4%
Chroma
0.141
Hue angle
348.4°
Temperature
Warm
Contrast on white
12.44:1 · AAA
Contrast on black
1.49:1 · Fail
Web-safe
#660033
CSS oklch()
34% 0.14 348

#680345 is a deep, warm red. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.

Palettes built on #680345

Not just a swatch — here's how #680345 works with other colors. Named schemes with #680345 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Tyrian Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Tyrian Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Tyrian Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Tyrian Purple.

Berry & Cream Lead · 5 colors

Tyrian Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Tyrian Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Tyrian Purple carrying the quiet middle.

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Color Lab

How #680345 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 70/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 27/100
Low
Firm and assertive — carries weight and contrast.
Depth 67/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 13/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 44/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 69/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 55/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 55/100
Moderate
Workable accent with care around contrast.
Surface fit 20/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 85/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #680345

For UI
For branding
For interior
For fashion
People also use #680345 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 12.4:1. Use
Subtle surface Use #F2BBDF for cards and hover fills. Tint 80
Avoid beside #680323 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #680345 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #680345;
  --color-base-rgb: 104 3 69;
  --color-base-oklch: oklch(34.4% 0.141 348.4);
  --color-50: #FEF0F9;
  --color-100: #FDD8F0;
  --color-200: #FCB1E1;
  --color-300: #F47BCA;
  --color-400: #E74BB0;
  --color-500: #CD2893;
  --color-600: #9B2672;
  --color-700: #6D2153;
  --color-800: #471A37;
  --color-900: #2B1222;
  --color-on-base: #FFFFFF;
}