Nearest named color: Grape
#680596
#680596
Nearest named
Grape
Family
Purple
Lightness
40.2%
Chroma
0.200
Hue angle
309.6°
Temperature
Neutral-leaning
Contrast on white
10.24:1 · AAA
Contrast on black
1.81:1 · Fail
Web-safe
#660099
CSS oklch()
40% 0.20 310

#680596 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #680596

Not just a swatch — here's how #680596 works with other colors. Named schemes with #680596 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.

Minimal Editorial Surface · 5 colors

Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.

Coastal Morning Lead · 5 colors

Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

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Color Lab

How #680596 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 41/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 26/100
Low
Firm and assertive — carries weight and contrast.
Depth 64/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 24/100
Low
Clean and current — no dusty, aged cast.
Luxury 59/100
Moderate
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 77/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 65/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 14/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 76/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #680596

For UI
For branding
For interior
For fashion
People also use #680596 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 10.2:1. Use
Subtle surface Use #E4C3F3 for cards and hover fills. Tint 80
Avoid beside #940592 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #680596 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #680596;
  --color-base-rgb: 104 5 150;
  --color-base-oklch: oklch(40.2% 0.200 309.6);
  --color-50: #FAF0FE;
  --color-100: #F1D8FD;
  --color-200: #E4B1FC;
  --color-300: #CE7BF4;
  --color-400: #B64BE7;
  --color-500: #9928CD;
  --color-600: #76269B;
  --color-700: #55216D;
  --color-800: #391A47;
  --color-900: #23122B;
  --color-on-base: #FFFFFF;
}