Nearest named color: Purple
#680779
#680779
Nearest named
Purple
Family
Purple
Lightness
37.9%
Chroma
0.175
Hue angle
320.5°
Temperature
Neutral-leaning
Contrast on white
11.08:1 · AAA
Contrast on black
1.68:1 · Fail
Web-safe
#660066
CSS oklch()
38% 0.18 320

#680779 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #680779

Not just a swatch — here's how #680779 works with other colors. Named schemes with #680779 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Purple.

Berry & Cream Lead · 5 colors

Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #680779 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 50/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 27/100
Low
Firm and assertive — carries weight and contrast.
Depth 65/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 1/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 32/100
Low
A faint retro warmth without tipping into sepia.
Luxury 63/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 68/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 64/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 15/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 80/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #680779

For UI
For branding
For interior
For fashion
People also use #680779 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 11.1:1. Use
Subtle surface Use #EAC0F1 for cards and hover fills. Tint 80
Avoid beside #780764 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #680779 at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
Build faster.
A working theme, generated in seconds.
Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #680779;
  --color-base-rgb: 104 7 121;
  --color-base-oklch: oklch(37.9% 0.175 320.5);
  --color-50: #FCF0FE;
  --color-100: #F8D8FD;
  --color-200: #F0B2FA;
  --color-300: #E07EF1;
  --color-400: #CD4FE3;
  --color-500: #B12CC9;
  --color-600: #882A98;
  --color-700: #61236B;
  --color-800: #3F1B46;
  --color-900: #27132B;
  --color-on-base: #FFFFFF;
}