#68097D is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #68097D works with other colors. Named schemes with #68097D in its natural role, and a note on why the supporting colors balance it.
Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.
Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Purple.
How #68097D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #68097D at work across the surfaces designers actually ship.
:root {
--color-base: #68097D;
--color-base-rgb: 104 9 125;
--color-base-oklch: oklch(38.3% 0.177 318.7);
--color-50: #FCF0FE;
--color-100: #F6D8FD;
--color-200: #EDB3FA;
--color-300: #DB7FF0;
--color-400: #C751E1;
--color-500: #AB2EC7;
--color-600: #832B97;
--color-700: #5E246B;
--color-800: #3E1C45;
--color-900: #26132A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
purple: {
50: '#FCF0FE',
100: '#F6D8FD',
200: '#EDB3FA',
300: '#DB7FF0',
400: '#C751E1',
500: '#AB2EC7',
600: '#832B97',
700: '#5E246B',
800: '#3E1C45',
900: '#26132A',
},
}
$base: #68097D; $base-ink: #FFFFFF; $base-50: #FCF0FE; $base-100: #F6D8FD; $base-200: #EDB3FA; $base-300: #DB7FF0; $base-400: #C751E1; $base-500: #AB2EC7; $base-600: #832B97; $base-700: #5E246B; $base-800: #3E1C45; $base-900: #26132A; $base-hover: #520763; $base-subtle: #DEA1EC;
{
"color": {
"base": {
"value": "#68097D",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FCF0FE",
"type": "color"
},
"100": {
"value": "#F6D8FD",
"type": "color"
},
"200": {
"value": "#EDB3FA",
"type": "color"
},
"300": {
"value": "#DB7FF0",
"type": "color"
},
"400": {
"value": "#C751E1",
"type": "color"
},
"500": {
"value": "#AB2EC7",
"type": "color"
},
"600": {
"value": "#832B97",
"type": "color"
},
"700": {
"value": "#5E246B",
"type": "color"
},
"800": {
"value": "#3E1C45",
"type": "color"
},
"900": {
"value": "#26132A",
"type": "color"
}
}
}
}