Nearest named color: Falu Red
#68240E
#68240E
Nearest named
Falu Red
Family
Brown
Lightness
36.0%
Chroma
0.103
Hue angle
37.6°
Temperature
Warm
Contrast on white
11.37:1 · AAA
Contrast on black
1.63:1 · Fail
Web-safe
#663300
CSS oklch()
36% 0.10 38

#68240E is a deep, warm orange. On the Color Lab it reads organic and grounded, with a faded, vintage edge. It reproduces cleanly in print.

Palettes built on #68240E

Not just a swatch — here's how #68240E works with other colors. Named schemes with #68240E in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Falu Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Vintage Leather Lead · 5 colors

Falu Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Luxury Packaging Feature · 5 colors

Falu Red carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Falu Red adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Falu Red.

Minimal Editorial Surface · 5 colors

Falu Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Falu Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #68240E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 80/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 32/100
Low
Firm and assertive — carries weight and contrast.
Depth 64/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 100/100
Very high
Organic, earthy character — at home in wellness, food and craft brands.
Vintage feel 66/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 69/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 40/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 57/100
Moderate
Workable accent with care around contrast.
Surface fit 30/100
Low
Usable as a tinted surface in measured doses.
Print safety 89/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #68240E

For UI
For branding
For interior
For fashion
People also use #68240E with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 11.4:1. Use
Subtle surface Use #EDCDC2 for cards and hover fills. Tint 80
Avoid beside #67420E — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #68240E at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
Build faster.
A working theme, generated in seconds.
Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #68240E;
  --color-base-rgb: 104 36 14;
  --color-base-oklch: oklch(36.0% 0.103 37.6);
  --color-50: #FEF4F1;
  --color-100: #FBE2DA;
  --color-200: #F5C7B7;
  --color-300: #E99F87;
  --color-400: #D87A5A;
  --color-500: #BD5937;
  --color-600: #904932;
  --color-700: #663829;
  --color-800: #43271E;
  --color-900: #291914;
  --color-on-base: #FFFFFF;
}