Nearest named color: Wine Red
#682727
#682727
Nearest named
Wine Red
Family
Brown
Lightness
36.8%
Chroma
0.094
Hue angle
22.8°
Temperature
Warm
Contrast on white
11.01:1 · AAA
Contrast on black
1.69:1 · Fail
Web-safe
#663333
CSS oklch()
37% 0.09 23

#682727 is a deep, warm red-orange. On the Color Lab it reads organic and grounded, with a faded, vintage edge. It reproduces cleanly in print.

Palettes built on #682727

Not just a swatch — here's how #682727 works with other colors. Named schemes with #682727 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Wine Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Vintage Leather Lead · 5 colors

Wine Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Luxury Packaging Feature · 5 colors

Wine Red carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Wine Red adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Wine Red.

Minimal Editorial Surface · 5 colors

Wine Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Wine Red carrying the quiet middle.

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Color Lab

How #682727 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 75/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 33/100
Low
Middle-weight — neither delicate nor heavy.
Depth 63/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 83/100
Very high
Organic, earthy character — at home in wellness, food and craft brands.
Vintage feel 69/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 68/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 36/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 58/100
Moderate
Workable accent with care around contrast.
Surface fit 33/100
Low
Usable as a tinted surface in measured doses.
Print safety 90/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #682727

For UI
For branding
For interior
For fashion
People also use #682727 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 11.0:1. Use
Subtle surface Use #E6CECE for cards and hover fills. Tint 80
Avoid beside #683D27 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #682727 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #682727;
  --color-base-rgb: 104 39 39;
  --color-base-oklch: oklch(36.8% 0.094 22.8);
  --color-50: #FBF4F4;
  --color-100: #F4E1E1;
  --color-200: #E8C4C4;
  --color-300: #D59B9B;
  --color-400: #BE7474;
  --color-500: #A25353;
  --color-600: #7D4545;
  --color-700: #5A3535;
  --color-800: #3B2626;
  --color-900: #251919;
  --color-on-base: #FFFFFF;
}