What color is #69017E?

#69017E is a dark, vivid purple. In RGB it is rgb(105, 1, 126), and in HSL hsl(290, 98%, 25%).

Is #69017E accessible as text?

On white, #69017E has a contrast ratio of 11.02:1 (passes WCAG AA for body text); on black it is 1.91:1 (fails). For text placed on #69017E, use white for the best readability.

What is the closest Tailwind color to #69017E?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #69017E?

#69017E pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #167E01. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #69017E below.

Is #69017E good for buttons?

#69017E works well for buttons and highlights, but use white text on #69017E — black text only reaches 1.91:1, below the 4.5:1 needed for normal-size labels.

Is #69017E the same as CSS purple?

No — #69017E is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#69017E Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #69017E

Not just a swatch — here's how #69017E works with other colors. Named schemes with #69017E in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #69017E Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2E

Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #69017E Secondary #7E462F Surface #ECD8C1 Accent #345249 Anchor #592235

Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #69017E Anchor #3B2922 Surface #F2E2D1 Accent #9E9362 Secondary #3C3733

Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #69017E Secondary #7A5E81 Support #9C9087 Ink #18140F

Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #69017E Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #8A3C9E

Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Purple.

Build a working theme in the generator →

Color Lab

How #69017E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 49/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 26/100

Low

Firm and assertive — carries weight and contrast.

Depth 65/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 29/100

Low

A faint retro warmth without tipping into sepia.

Luxury 62/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 49/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 63/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 15/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 79/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #69017E

For UI

For branding

For interior

For fashion

People also use #69017E with

Zaffre Byzantium Dark Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.0:1. Use

Subtle surface Use #EBBEF4 for cards and hover fills. Tint 80

Avoid beside #7E0169 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #69017E at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #69017E;
  --color-base-rgb: 105 1 126;
  --color-base-oklch: oklch(38.1% 0.183 319.0);
  --color-50: #FCF0FE;
  --color-100: #F7D8FD;
  --color-200: #EFB1FC;
  --color-300: #E278F7;
  --color-400: #CF48EA;
  --color-500: #B424D1;
  --color-600: #8A249E;
  --color-700: #62206F;
  --color-800: #401948;
  --color-900: #27112C;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  purple: {
    50: '#FCF0FE',
    100: '#F7D8FD',
    200: '#EFB1FC',
    300: '#E278F7',
    400: '#CF48EA',
    500: '#B424D1',
    600: '#8A249E',
    700: '#62206F',
    800: '#401948',
    900: '#27112C',
  },
}

$base: #69017E;
$base-ink: #FFFFFF;
$base-50: #FCF0FE;
$base-100: #F7D8FD;
$base-200: #EFB1FC;
$base-300: #E278F7;
$base-400: #CF48EA;
$base-500: #B424D1;
$base-600: #8A249E;
$base-700: #62206F;
$base-800: #401948;
$base-900: #27112C;
$base-hover: #540165;
$base-subtle: #E29BF0;

{
    "color": {
        "base": {
            "value": "#69017E",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF0FE",
                "type": "color"
            },
            "100": {
                "value": "#F7D8FD",
                "type": "color"
            },
            "200": {
                "value": "#EFB1FC",
                "type": "color"
            },
            "300": {
                "value": "#E278F7",
                "type": "color"
            },
            "400": {
                "value": "#CF48EA",
                "type": "color"
            },
            "500": {
                "value": "#B424D1",
                "type": "color"
            },
            "600": {
                "value": "#8A249E",
                "type": "color"
            },
            "700": {
                "value": "#62206F",
                "type": "color"
            },
            "800": {
                "value": "#401948",
                "type": "color"
            },
            "900": {
                "value": "#27112C",
                "type": "color"
            }
        }
    }
}

Palettes built on #69017E

Color Lab

Pairs with #69017E

UI roles & guardrails

In real applications

Scales

Every model

Export