#6901AA is a deep, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #6901AA works with other colors. Named schemes with #6901AA in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #6901AA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #6901AA at work across the surfaces designers actually ship.
:root {
--color-base: #6901AA;
--color-base-rgb: 105 1 170;
--color-base-oklch: oklch(42.0% 0.219 304.0);
--color-50: #F9F0FE;
--color-100: #EFD8FD;
--color-200: #DFB1FC;
--color-300: #C778F7;
--color-400: #AC47EB;
--color-500: #8F23D2;
--color-600: #6F239F;
--color-700: #511F6F;
--color-800: #361948;
--color-900: #22112C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#F9F0FE',
100: '#EFD8FD',
200: '#DFB1FC',
300: '#C778F7',
400: '#AC47EB',
500: '#8F23D2',
600: '#6F239F',
700: '#511F6F',
800: '#361948',
900: '#22112C',
},
}
$base: #6901AA; $base-ink: #FFFFFF; $base-50: #F9F0FE; $base-100: #EFD8FD; $base-200: #DFB1FC; $base-300: #C778F7; $base-400: #AC47EB; $base-500: #8F23D2; $base-600: #6F239F; $base-700: #511F6F; $base-800: #361948; $base-900: #22112C; $base-hover: #55018A; $base-subtle: #D5A7F2;
{
"color": {
"base": {
"value": "#6901AA",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F0FE",
"type": "color"
},
"100": {
"value": "#EFD8FD",
"type": "color"
},
"200": {
"value": "#DFB1FC",
"type": "color"
},
"300": {
"value": "#C778F7",
"type": "color"
},
"400": {
"value": "#AC47EB",
"type": "color"
},
"500": {
"value": "#8F23D2",
"type": "color"
},
"600": {
"value": "#6F239F",
"type": "color"
},
"700": {
"value": "#511F6F",
"type": "color"
},
"800": {
"value": "#361948",
"type": "color"
},
"900": {
"value": "#22112C",
"type": "color"
}
}
}
}