What color is #69034F?

#69034F is a dark, vivid magenta. In RGB it is rgb(105, 3, 79), and in HSL hsl(315, 94%, 21%).

Is #69034F accessible as text?

On white, #69034F has a contrast ratio of 12.16:1 (passes WCAG AA for body text); on black it is 1.73:1 (fails). For text placed on #69034F, use white for the best readability.

What is the closest Tailwind color to #69034F?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #69034F?

#69034F pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #03681C. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #69034F below.

Is #69034F good for buttons?

#69034F works well for buttons and highlights, but use white text on #69034F — black text only reaches 1.73:1, below the 4.5:1 needed for normal-size labels.

Is #69034F the same as CSS purple?

No — #69034F is not the CSS named color purple, but purple (#800080) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#69034F Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #69034F

Not just a swatch — here's how #69034F works with other colors. Named schemes with #69034F in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #69034F Anchor #141210 Accent #D59B51 Secondary #30252C Surface #F3EDE3

Tyrian Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #69034F Secondary #7D472C Surface #ECD8C1 Accent #454F38 Anchor #5A2232

Tyrian Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #69034F Anchor #2A2A2E Secondary #6F6E74 Surface #EDE5DA Accent #3F001B

Tyrian Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Tyrian Purple.

Berry & Cream Lead · 5 colors

Lead #69034F Surface #F4E6D7 Anchor #5E203C Accent #E6C2C4 Secondary #332B2E

Tyrian Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #69034F Secondary #765569 Support #9C9087 Ink #18140F

Tyrian Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Tyrian Purple carrying the quiet middle.

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Color Lab

How #69034F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 67/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 27/100

Low

Firm and assertive — carries weight and contrast.

Depth 67/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 8/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 42/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 68/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 57/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 57/100

Moderate

Workable accent with care around contrast.

Surface fit 17/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #69034F

For UI

For branding

For interior

For fashion

People also use #69034F with

Indigo Rosewood Castleton Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 12.2:1. Use

Subtle surface Use #F2BBE4 for cards and hover fills. Tint 80

Avoid beside #68032D — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #69034F at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #69034F;
  --color-base-rgb: 105 3 79;
  --color-base-oklch: oklch(35.1% 0.148 342.5);
  --color-50: #FEF0FB;
  --color-100: #FDD8F4;
  --color-200: #FCB1E9;
  --color-300: #F47BD6;
  --color-400: #E74BC0;
  --color-500: #CD28A4;
  --color-600: #9B267E;
  --color-700: #6D215A;
  --color-800: #471A3C;
  --color-900: #2B1225;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  tyrian-purple: {
    50: '#FEF0FB',
    100: '#FDD8F4',
    200: '#FCB1E9',
    300: '#F47BD6',
    400: '#E74BC0',
    500: '#CD28A4',
    600: '#9B267E',
    700: '#6D215A',
    800: '#471A3C',
    900: '#2B1225',
  },
}

$base: #69034F;
$base-ink: #FFFFFF;
$base-50: #FEF0FB;
$base-100: #FDD8F4;
$base-200: #FCB1E9;
$base-300: #F47BD6;
$base-400: #E74BC0;
$base-500: #CD28A4;
$base-600: #9B267E;
$base-700: #6D215A;
$base-800: #471A3C;
$base-900: #2B1225;
$base-hover: #53033F;
$base-subtle: #EE97D8;

{
    "color": {
        "base": {
            "value": "#69034F",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FB",
                "type": "color"
            },
            "100": {
                "value": "#FDD8F4",
                "type": "color"
            },
            "200": {
                "value": "#FCB1E9",
                "type": "color"
            },
            "300": {
                "value": "#F47BD6",
                "type": "color"
            },
            "400": {
                "value": "#E74BC0",
                "type": "color"
            },
            "500": {
                "value": "#CD28A4",
                "type": "color"
            },
            "600": {
                "value": "#9B267E",
                "type": "color"
            },
            "700": {
                "value": "#6D215A",
                "type": "color"
            },
            "800": {
                "value": "#471A3C",
                "type": "color"
            },
            "900": {
                "value": "#2B1225",
                "type": "color"
            }
        }
    }
}

Palettes built on #69034F

Color Lab

Pairs with #69034F

UI roles & guardrails

In real applications

Scales

Every model

Export