What color is #690A28?

#690A28 is a dark, vivid rose. In RGB it is rgb(105, 10, 40), and in HSL hsl(341, 83%, 23%).

Is #690A28 accessible as text?

On white, #690A28 has a contrast ratio of 12.54:1 (passes WCAG AA for body text); on black it is 1.67:1 (fails). For text placed on #690A28, use white for the best readability.

What is the closest Tailwind color to #690A28?

The nearest Tailwind CSS token is pink-950 (#510424).

What colors go well with #690A28?

#690A28 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0A6B4C. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #690A28 below.

Is #690A28 good for buttons?

#690A28 works well for buttons and highlights, but use white text on #690A28 — black text only reaches 1.67:1, below the 4.5:1 needed for normal-size labels.

Is #690A28 the same as CSS maroon?

No — #690A28 is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#690A28 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #690A28

Not just a swatch — here's how #690A28 works with other colors. Named schemes with #690A28 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #690A28 Secondary #B8622A Accent #7A7642 Surface #F5EBDD Anchor #3B2A21

This palette keeps Rosewood as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Luxury Packaging Feature · 5 colors

Feature #690A28 Anchor #141210 Accent #D29D4F Secondary #322526 Surface #F3EDE3

Rosewood carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #690A28 Secondary #7C4829 Surface #EBD9C1 Accent #444F39 Anchor #5A2230

Rosewood plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #690A28 Anchor #2B2A2E Secondary #6F6E74 Surface #EDE6DA Accent #3A0101

Rosewood adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Rosewood.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #690A28 Secondary #745357 Support #9B9087 Ink #17140F

Rosewood is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Rosewood carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #690A28 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 79/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 28/100

Low

Firm and assertive — carries weight and contrast.

Depth 67/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 53/100

Moderate

Loosely natural — an earthy edge without being rustic.

Vintage feel 52/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 70/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 49/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 53/100

Moderate

Workable accent with care around contrast.

Surface fit 25/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 86/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #690A28

For UI

For branding

For interior

For fashion

People also use #690A28 with

Mardi Gras Falu Red Hunter Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 12.5:1. Use

Subtle surface Use #EFC0CF for cards and hover fills. Tint 80

Avoid beside #6B0C0A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #690A28 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #690A28;
  --color-base-rgb: 105 10 40;
  --color-base-oklch: oklch(33.9% 0.126 10.4);
  --color-50: #FEF0F5;
  --color-100: #FDD9E4;
  --color-200: #F8B4CA;
  --color-300: #ED82A4;
  --color-400: #DE5480;
  --color-500: #C33160;
  --color-600: #952D4E;
  --color-700: #69263B;
  --color-800: #441C29;
  --color-900: #2A131A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  rosewood: {
    50: '#FEF0F5',
    100: '#FDD9E4',
    200: '#F8B4CA',
    300: '#ED82A4',
    400: '#DE5480',
    500: '#C33160',
    600: '#952D4E',
    700: '#69263B',
    800: '#441C29',
    900: '#2A131A',
  },
}

$base: #690A28;
$base-ink: #FFFFFF;
$base-50: #FEF0F5;
$base-100: #FDD9E4;
$base-200: #F8B4CA;
$base-300: #ED82A4;
$base-400: #DE5480;
$base-500: #C33160;
$base-600: #952D4E;
$base-700: #69263B;
$base-800: #441C29;
$base-900: #2A131A;
$base-hover: #560821;
$base-subtle: #E99FB6;

{
    "color": {
        "base": {
            "value": "#690A28",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F5",
                "type": "color"
            },
            "100": {
                "value": "#FDD9E4",
                "type": "color"
            },
            "200": {
                "value": "#F8B4CA",
                "type": "color"
            },
            "300": {
                "value": "#ED82A4",
                "type": "color"
            },
            "400": {
                "value": "#DE5480",
                "type": "color"
            },
            "500": {
                "value": "#C33160",
                "type": "color"
            },
            "600": {
                "value": "#952D4E",
                "type": "color"
            },
            "700": {
                "value": "#69263B",
                "type": "color"
            },
            "800": {
                "value": "#441C29",
                "type": "color"
            },
            "900": {
                "value": "#2A131A",
                "type": "color"
            }
        }
    }
}

Palettes built on #690A28

Color Lab

Pairs with #690A28

UI roles & guardrails

In real applications

Scales

Every model

Export