What color is #690A44?

#690A44 is a dark, vivid pink. In RGB it is rgb(105, 10, 68), and in HSL hsl(323, 83%, 23%).

Is #690A44 accessible as text?

On white, #690A44 has a contrast ratio of 12.16:1 (passes WCAG AA for body text); on black it is 1.73:1 (fails). For text placed on #690A44, use white for the best readability.

What is the closest Tailwind color to #690A44?

The nearest Tailwind CSS token is pink-900 (#861043).

What colors go well with #690A44?

#690A44 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0A6B2F. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #690A44 below.

Is #690A44 good for buttons?

#690A44 works well for buttons and highlights, but use white text on #690A44 — black text only reaches 1.73:1, below the 4.5:1 needed for normal-size labels.

Is #690A44 the same as CSS maroon?

No — #690A44 is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#690A44 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #690A44

Not just a swatch — here's how #690A44 works with other colors. Named schemes with #690A44 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #690A44 Anchor #141210 Accent #D59B50 Secondary #31252A Surface #F3EDE3

Tyrian Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #690A44 Secondary #7D472C Surface #EBD9C1 Accent #454F39 Anchor #5A2232

Tyrian Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #690A44 Anchor #2A2A2E Secondary #6F6E74 Surface #EDE5DA Accent #3D0014

Tyrian Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Tyrian Purple.

Berry & Cream Lead · 5 colors

Lead #690A44 Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Tyrian Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #690A44 Secondary #765564 Support #9C9087 Ink #17140F

Tyrian Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Tyrian Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #690A44 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 70/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 28/100

Low

Firm and assertive — carries weight and contrast.

Depth 67/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 16/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 47/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 69/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 53/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 57/100

Moderate

Workable accent with care around contrast.

Surface fit 21/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 85/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #690A44

For UI

For branding

For interior

For fashion

People also use #690A44 with

Purple Rosewood Hunter Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 12.2:1. Use

Subtle surface Use #EFC0DD for cards and hover fills. Tint 80

Avoid beside #6B0A26 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #690A44 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #690A44;
  --color-base-rgb: 105 10 68;
  --color-base-oklch: oklch(34.9% 0.136 350.1);
  --color-50: #FEF0F9;
  --color-100: #FDD9EF;
  --color-200: #F8B4DE;
  --color-300: #ED82C4;
  --color-400: #DE54A9;
  --color-500: #C3318B;
  --color-600: #952D6D;
  --color-700: #69264F;
  --color-800: #441C35;
  --color-900: #2A1321;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  tyrian-purple: {
    50: '#FEF0F9',
    100: '#FDD9EF',
    200: '#F8B4DE',
    300: '#ED82C4',
    400: '#DE54A9',
    500: '#C3318B',
    600: '#952D6D',
    700: '#69264F',
    800: '#441C35',
    900: '#2A1321',
  },
}

$base: #690A44;
$base-ink: #FFFFFF;
$base-50: #FEF0F9;
$base-100: #FDD9EF;
$base-200: #F8B4DE;
$base-300: #ED82C4;
$base-400: #DE54A9;
$base-500: #C3318B;
$base-600: #952D6D;
$base-700: #69264F;
$base-800: #441C35;
$base-900: #2A1321;
$base-hover: #560838;
$base-subtle: #E99FCD;

{
    "color": {
        "base": {
            "value": "#690A44",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F9",
                "type": "color"
            },
            "100": {
                "value": "#FDD9EF",
                "type": "color"
            },
            "200": {
                "value": "#F8B4DE",
                "type": "color"
            },
            "300": {
                "value": "#ED82C4",
                "type": "color"
            },
            "400": {
                "value": "#DE54A9",
                "type": "color"
            },
            "500": {
                "value": "#C3318B",
                "type": "color"
            },
            "600": {
                "value": "#952D6D",
                "type": "color"
            },
            "700": {
                "value": "#69264F",
                "type": "color"
            },
            "800": {
                "value": "#441C35",
                "type": "color"
            },
            "900": {
                "value": "#2A1321",
                "type": "color"
            }
        }
    }
}

Palettes built on #690A44

Color Lab

Pairs with #690A44

UI roles & guardrails

In real applications

Scales

Every model

Export