What color is #690A4F?

#690A4F is a dark, vivid magenta. In RGB it is rgb(105, 10, 79), and in HSL hsl(316, 83%, 23%).

Is #690A4F accessible as text?

On white, #690A4F has a contrast ratio of 11.95:1 (passes WCAG AA for body text); on black it is 1.76:1 (fails). For text placed on #690A4F, use white for the best readability.

What is the closest Tailwind color to #690A4F?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #690A4F?

#690A4F pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0A6B24. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #690A4F below.

Is #690A4F good for buttons?

#690A4F works well for buttons and highlights, but use white text on #690A4F — black text only reaches 1.76:1, below the 4.5:1 needed for normal-size labels.

Is #690A4F the same as CSS purple?

No — #690A4F is not the CSS named color purple, but purple (#800080) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#690A4F Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #690A4F

Not just a swatch — here's how #690A4F works with other colors. Named schemes with #690A4F in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #690A4F Anchor #141210 Accent #D59B51 Secondary #30252B Surface #F3EDE3

Tyrian Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #690A4F Secondary #7D472C Surface #ECD8C1 Accent #454F38 Anchor #5A2232

Tyrian Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #690A4F Anchor #2A2A2E Secondary #6F6E74 Surface #EDE5DA Accent #3F001B

Tyrian Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Tyrian Purple.

Berry & Cream Lead · 5 colors

Lead #690A4F Surface #F4E6D7 Anchor #5E203C Accent #E6C2C4 Secondary #332B2E

Tyrian Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #690A4F Secondary #765769 Support #9C9087 Ink #18140F

Tyrian Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Tyrian Purple carrying the quiet middle.

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Color Lab

How #690A4F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 66/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 28/100

Low

Firm and assertive — carries weight and contrast.

Depth 66/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 9/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 44/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 68/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 55/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 59/100

Moderate

Workable accent with care around contrast.

Surface fit 19/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #690A4F

For UI

For branding

For interior

For fashion

People also use #690A4F with

Rebecca Purple Rosewood Dark Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 12.0:1. Use

Subtle surface Use #EFC0E3 for cards and hover fills. Tint 80

Avoid beside #6B0A31 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #690A4F at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #690A4F;
  --color-base-rgb: 105 10 79;
  --color-base-oklch: oklch(35.5% 0.143 342.8);
  --color-50: #FEF0FB;
  --color-100: #FDD9F3;
  --color-200: #F8B4E6;
  --color-300: #ED82D1;
  --color-400: #DE54B9;
  --color-500: #C3319C;
  --color-600: #952D79;
  --color-700: #692657;
  --color-800: #441C3A;
  --color-900: #2A1324;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  tyrian-purple: {
    50: '#FEF0FB',
    100: '#FDD9F3',
    200: '#F8B4E6',
    300: '#ED82D1',
    400: '#DE54B9',
    500: '#C3319C',
    600: '#952D79',
    700: '#692657',
    800: '#441C3A',
    900: '#2A1324',
  },
}

$base: #690A4F;
$base-ink: #FFFFFF;
$base-50: #FEF0FB;
$base-100: #FDD9F3;
$base-200: #F8B4E6;
$base-300: #ED82D1;
$base-400: #DE54B9;
$base-500: #C3319C;
$base-600: #952D79;
$base-700: #692657;
$base-800: #441C3A;
$base-900: #2A1324;
$base-hover: #560841;
$base-subtle: #E99FD5;

{
    "color": {
        "base": {
            "value": "#690A4F",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FB",
                "type": "color"
            },
            "100": {
                "value": "#FDD9F3",
                "type": "color"
            },
            "200": {
                "value": "#F8B4E6",
                "type": "color"
            },
            "300": {
                "value": "#ED82D1",
                "type": "color"
            },
            "400": {
                "value": "#DE54B9",
                "type": "color"
            },
            "500": {
                "value": "#C3319C",
                "type": "color"
            },
            "600": {
                "value": "#952D79",
                "type": "color"
            },
            "700": {
                "value": "#692657",
                "type": "color"
            },
            "800": {
                "value": "#441C3A",
                "type": "color"
            },
            "900": {
                "value": "#2A1324",
                "type": "color"
            }
        }
    }
}

Palettes built on #690A4F

Color Lab

Pairs with #690A4F

UI roles & guardrails

In real applications

Scales

Every model

Export