What color is #690A69?

#690A69 is a dark, vivid purple. In RGB it is rgb(105, 10, 105), and in HSL hsl(300, 83%, 23%).

Is #690A69 accessible as text?

On white, #690A69 has a contrast ratio of 11.36:1 (passes WCAG AA for body text); on black it is 1.85:1 (fails). For text placed on #690A69, use white for the best readability.

What is the closest Tailwind color to #690A69?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #690A69?

#690A69 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0A6B0A. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #690A69 below.

Is #690A69 good for buttons?

#690A69 works well for buttons and highlights, but use white text on #690A69 — black text only reaches 1.85:1, below the 4.5:1 needed for normal-size labels.

Is #690A69 the same as CSS purple?

No — #690A69 is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#690A69 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #690A69

Not just a swatch — here's how #690A69 works with other colors. Named schemes with #690A69 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #690A69 Anchor #141210 Accent #D79A52 Secondary #2E252E Surface #F3EDE3

Byzantium carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #690A69 Secondary #7D472E Surface #ECD8C1 Accent #34524A Anchor #592234

Byzantium plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #690A69 Anchor #2A2A2E Secondary #6F6E74 Surface #EEE5DA Accent #43002D

Byzantium adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Byzantium.

Berry & Cream Lead · 5 colors

Lead #690A69 Surface #F5E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Byzantium sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #690A69 Secondary #785B77 Support #9C9087 Ink #18140F

Byzantium is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Byzantium carrying the quiet middle.

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Color Lab

How #690A69 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 57/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 28/100

Low

Firm and assertive — carries weight and contrast.

Depth 66/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 37/100

Low

A faint retro warmth without tipping into sepia.

Luxury 65/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 62/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 63/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 16/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 82/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #690A69

For UI

For branding

For interior

For fashion

People also use #690A69 with

Indigo Tyrian Purple Dark Green Gainsboro Byzantium

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.4:1. Use

Subtle surface Use #EFC0EF for cards and hover fills. Tint 80

Avoid beside #6B0A4B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #690A69 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #690A69;
  --color-base-rgb: 105 10 105;
  --color-base-oklch: oklch(37.0% 0.161 328.2);
  --color-50: #FEF0FE;
  --color-100: #FDD9FD;
  --color-200: #F8B4F8;
  --color-300: #ED82ED;
  --color-400: #DE54DE;
  --color-500: #C331C3;
  --color-600: #952D95;
  --color-700: #692669;
  --color-800: #441C44;
  --color-900: #2A132A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  byzantium: {
    50: '#FEF0FE',
    100: '#FDD9FD',
    200: '#F8B4F8',
    300: '#ED82ED',
    400: '#DE54DE',
    500: '#C331C3',
    600: '#952D95',
    700: '#692669',
    800: '#441C44',
    900: '#2A132A',
  },
}

$base: #690A69;
$base-ink: #FFFFFF;
$base-50: #FEF0FE;
$base-100: #FDD9FD;
$base-200: #F8B4F8;
$base-300: #ED82ED;
$base-400: #DE54DE;
$base-500: #C331C3;
$base-600: #952D95;
$base-700: #692669;
$base-800: #441C44;
$base-900: #2A132A;
$base-hover: #560856;
$base-subtle: #E99FE9;

{
    "color": {
        "base": {
            "value": "#690A69",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FE",
                "type": "color"
            },
            "100": {
                "value": "#FDD9FD",
                "type": "color"
            },
            "200": {
                "value": "#F8B4F8",
                "type": "color"
            },
            "300": {
                "value": "#ED82ED",
                "type": "color"
            },
            "400": {
                "value": "#DE54DE",
                "type": "color"
            },
            "500": {
                "value": "#C331C3",
                "type": "color"
            },
            "600": {
                "value": "#952D95",
                "type": "color"
            },
            "700": {
                "value": "#692669",
                "type": "color"
            },
            "800": {
                "value": "#441C44",
                "type": "color"
            },
            "900": {
                "value": "#2A132A",
                "type": "color"
            }
        }
    }
}

Palettes built on #690A69

Color Lab

Pairs with #690A69

UI roles & guardrails

In real applications

Scales

Every model

Export