What color is #690D35?

#690D35 is a dark, vivid pink. In RGB it is rgb(105, 13, 53), and in HSL hsl(334, 78%, 23%).

Is #690D35 accessible as text?

On white, #690D35 has a contrast ratio of 12.28:1 (passes WCAG AA for body text); on black it is 1.71:1 (fails). For text placed on #690D35, use white for the best readability.

What is the closest Tailwind color to #690D35?

The nearest Tailwind CSS token is pink-950 (#510424).

What colors go well with #690D35?

#690D35 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0D6841. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #690D35 below.

Is #690D35 good for buttons?

#690D35 works well for buttons and highlights, but use white text on #690D35 — black text only reaches 1.71:1, below the 4.5:1 needed for normal-size labels.

Is #690D35 the same as CSS maroon?

No — #690D35 is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#690D35 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #690D35

Not just a swatch — here's how #690D35 works with other colors. Named schemes with #690D35 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #690D35 Anchor #141210 Accent #D39C4F Secondary #322528 Surface #F3EDE3

Tyrian Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #690D35 Secondary #7C482A Surface #EBD9C1 Accent #444F39 Anchor #5A2231

Tyrian Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #690D35 Anchor #2B2A2E Secondary #6F6E74 Surface #EDE6DA Accent #3C010A

Tyrian Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Tyrian Purple.

Berry & Cream Lead · 5 colors

Lead #690D35 Surface #F4E6D7 Anchor #5E203A Accent #E6C2C3 Secondary #332B2E

Tyrian Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #690D35 Secondary #75555D Support #9B9087 Ink #17140F

Tyrian Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Tyrian Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #690D35 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 75/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 29/100

Low

Firm and assertive — carries weight and contrast.

Depth 67/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 34/100

Low

Loosely natural — an earthy edge without being rustic.

Vintage feel 51/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 70/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 49/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 55/100

Moderate

Workable accent with care around contrast.

Surface fit 24/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 86/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #690D35

For UI

For branding

For interior

For fashion

People also use #690D35 with

Dark Magenta Rosewood Hunter Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 12.3:1. Use

Subtle surface Use #EEC2D5 for cards and hover fills. Tint 80

Avoid beside #680D16 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #690D35 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #690D35;
  --color-base-rgb: 105 13 53;
  --color-base-oklch: oklch(34.5% 0.127 1.3);
  --color-50: #FEF1F6;
  --color-100: #FBDAE8;
  --color-200: #F6B6D2;
  --color-300: #EA85B1;
  --color-400: #DA5890;
  --color-500: #BF3671;
  --color-600: #91305A;
  --color-700: #672843;
  --color-800: #431E2E;
  --color-900: #29141D;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  tyrian-purple: {
    50: '#FEF1F6',
    100: '#FBDAE8',
    200: '#F6B6D2',
    300: '#EA85B1',
    400: '#DA5890',
    500: '#BF3671',
    600: '#91305A',
    700: '#672843',
    800: '#431E2E',
    900: '#29141D',
  },
}

$base: #690D35;
$base-ink: #FFFFFF;
$base-50: #FEF1F6;
$base-100: #FBDAE8;
$base-200: #F6B6D2;
$base-300: #EA85B1;
$base-400: #DA5890;
$base-500: #BF3671;
$base-600: #91305A;
$base-700: #672843;
$base-800: #431E2E;
$base-900: #29141D;
$base-hover: #540A2A;
$base-subtle: #E7A1BF;

{
    "color": {
        "base": {
            "value": "#690D35",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F6",
                "type": "color"
            },
            "100": {
                "value": "#FBDAE8",
                "type": "color"
            },
            "200": {
                "value": "#F6B6D2",
                "type": "color"
            },
            "300": {
                "value": "#EA85B1",
                "type": "color"
            },
            "400": {
                "value": "#DA5890",
                "type": "color"
            },
            "500": {
                "value": "#BF3671",
                "type": "color"
            },
            "600": {
                "value": "#91305A",
                "type": "color"
            },
            "700": {
                "value": "#672843",
                "type": "color"
            },
            "800": {
                "value": "#431E2E",
                "type": "color"
            },
            "900": {
                "value": "#29141D",
                "type": "color"
            }
        }
    }
}

Palettes built on #690D35

Color Lab

Pairs with #690D35

UI roles & guardrails

In real applications

Scales

Every model

Export