What color is #690D62?

#690D62 is a dark, vivid purple. In RGB it is rgb(105, 13, 98), and in HSL hsl(305, 78%, 23%).

Is #690D62 accessible as text?

On white, #690D62 has a contrast ratio of 11.45:1 (passes WCAG AA for body text); on black it is 1.83:1 (fails). For text placed on #690D62, use white for the best readability.

What is the closest Tailwind color to #690D62?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #690D62?

#690D62 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0D6815. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #690D62 below.

Is #690D62 good for buttons?

#690D62 works well for buttons and highlights, but use white text on #690D62 — black text only reaches 1.83:1, below the 4.5:1 needed for normal-size labels.

Is #690D62 the same as CSS purple?

No — #690D62 is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#690D62 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #690D62

Not just a swatch — here's how #690D62 works with other colors. Named schemes with #690D62 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #690D62 Anchor #141210 Accent #D79A52 Secondary #2F252D Surface #F3EDE3

Byzantium carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #690D62 Secondary #7D472E Surface #ECD8C1 Accent #464F38 Anchor #592233

Byzantium plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #690D62 Anchor #2A2A2E Secondary #6F6E74 Surface #EEE5DA Accent #420028

Byzantium adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Byzantium.

Berry & Cream Lead · 5 colors

Lead #690D62 Surface #F4E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Byzantium sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #690D62 Secondary #785A73 Support #9C9087 Ink #18140F

Byzantium is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Byzantium carrying the quiet middle.

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Color Lab

How #690D62 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 59/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 28/100

Low

Firm and assertive — carries weight and contrast.

Depth 66/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 3/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 40/100

Low

A faint retro warmth without tipping into sepia.

Luxury 66/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 59/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 63/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 16/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 83/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #690D62

For UI

For branding

For interior

For fashion

People also use #690D62 with

Indigo Tyrian Purple Dark Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.4:1. Use

Subtle surface Use #EEC2EA for cards and hover fills. Tint 80

Avoid beside #680D42 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #690D62 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #690D62;
  --color-base-rgb: 105 13 98;
  --color-base-oklch: oklch(36.7% 0.154 331.8);
  --color-50: #FEF1FD;
  --color-100: #FBDAF9;
  --color-200: #F6B6F1;
  --color-300: #EA85E2;
  --color-400: #DA58CF;
  --color-500: #BF36B4;
  --color-600: #913089;
  --color-700: #672862;
  --color-800: #431E40;
  --color-900: #291427;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  byzantium: {
    50: '#FEF1FD',
    100: '#FBDAF9',
    200: '#F6B6F1',
    300: '#EA85E2',
    400: '#DA58CF',
    500: '#BF36B4',
    600: '#913089',
    700: '#672862',
    800: '#431E40',
    900: '#291427',
  },
}

$base: #690D62;
$base-ink: #FFFFFF;
$base-50: #FEF1FD;
$base-100: #FBDAF9;
$base-200: #F6B6F1;
$base-300: #EA85E2;
$base-400: #DA58CF;
$base-500: #BF36B4;
$base-600: #913089;
$base-700: #672862;
$base-800: #431E40;
$base-900: #291427;
$base-hover: #540A4D;
$base-subtle: #E7A1E1;

{
    "color": {
        "base": {
            "value": "#690D62",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1FD",
                "type": "color"
            },
            "100": {
                "value": "#FBDAF9",
                "type": "color"
            },
            "200": {
                "value": "#F6B6F1",
                "type": "color"
            },
            "300": {
                "value": "#EA85E2",
                "type": "color"
            },
            "400": {
                "value": "#DA58CF",
                "type": "color"
            },
            "500": {
                "value": "#BF36B4",
                "type": "color"
            },
            "600": {
                "value": "#913089",
                "type": "color"
            },
            "700": {
                "value": "#672862",
                "type": "color"
            },
            "800": {
                "value": "#431E40",
                "type": "color"
            },
            "900": {
                "value": "#291427",
                "type": "color"
            }
        }
    }
}

Palettes built on #690D62

Color Lab

Pairs with #690D62

UI roles & guardrails

In real applications

Scales

Every model

Export