#690D83 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #690D83 works with other colors. Named schemes with #690D83 in its natural role, and a note on why the supporting colors balance it.
Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.
Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Purple.
How #690D83 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #690D83 at work across the surfaces designers actually ship.
:root {
--color-base: #690D83;
--color-base-rgb: 105 13 131;
--color-base-oklch: oklch(39.1% 0.180 316.6);
--color-50: #FBF0FE;
--color-100: #F5D9FC;
--color-200: #E9B5F8;
--color-300: #D683ED;
--color-400: #BF55DD;
--color-500: #A332C3;
--color-600: #7E2E94;
--color-700: #5A2669;
--color-800: #3C1D44;
--color-900: #25142A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
purple: {
50: '#FBF0FE',
100: '#F5D9FC',
200: '#E9B5F8',
300: '#D683ED',
400: '#BF55DD',
500: '#A332C3',
600: '#7E2E94',
700: '#5A2669',
800: '#3C1D44',
900: '#25142A',
},
}
$base: #690D83; $base-ink: #FFFFFF; $base-50: #FBF0FE; $base-100: #F5D9FC; $base-200: #E9B5F8; $base-300: #D683ED; $base-400: #BF55DD; $base-500: #A332C3; $base-600: #7E2E94; $base-700: #5A2669; $base-800: #3C1D44; $base-900: #25142A; $base-hover: #540A68; $base-subtle: #DBA6EA;
{
"color": {
"base": {
"value": "#690D83",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FBF0FE",
"type": "color"
},
"100": {
"value": "#F5D9FC",
"type": "color"
},
"200": {
"value": "#E9B5F8",
"type": "color"
},
"300": {
"value": "#D683ED",
"type": "color"
},
"400": {
"value": "#BF55DD",
"type": "color"
},
"500": {
"value": "#A332C3",
"type": "color"
},
"600": {
"value": "#7E2E94",
"type": "color"
},
"700": {
"value": "#5A2669",
"type": "color"
},
"800": {
"value": "#3C1D44",
"type": "color"
},
"900": {
"value": "#25142A",
"type": "color"
}
}
}
}